Social Media Manager

Control Risks; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A consulting firm in Johannesburg is seeking a Social Media Manager to develop and manage its social media strategy. This role focuses on creating and scheduling content, monitoring campaigns, and engaging with audiences to align with business objectives and brand identity. The ideal candidate has proven experience in B2B environments, particularly with LinkedIn, and strong analytical and communication skills.

Qualifications

• Proven experience as a Social Media Manager in a B2B environment.
• Strong understanding of social media platform demographics.
• Sophisticated understanding of video roles in B2B marketing.

Responsibilities

• Create, manage, and schedule social media posts.
• Monitor and track social media campaigns for ROI.
• Collaborate on social media strategy with marketing team.

Skills

Social media management

LinkedIn expertise

Analytical mindset

Excellent communication

Organizational skills

Tools

Social media management tools

Job description

We are seeking a creative and strategic Social Media Manager who will work closely with senior marketing leadership to develop our social media strategy. This role is pivotal in ensuring that our social media presence aligns with our brand identity and business objectives. You will be responsible for creating, managing and scheduling posts, driving engagement to build meaningful connections with our audience.

What You'll Do:

• Content Scheduling and Management:
• Plan, create, and schedule social media posts, ensuring alignment with marketing campaigns, brand and tone of voice.

• Maintain consistency across all platforms, tailoring content to resonate with specific audiences.

Platform Strategy:

• Manage how each platform supports different aspects of the brand and its audience.
• Help develop and execute a social media strategy that aligns with the firm’s business priorities and goals.
• Implement policy and guidelines in collaboration with the marketing team to ensure effective participation in social media efforts firm wide.

Campaign Tracking and Optimisation:

• Monitor and track social media campaigns to measure ROI and identify opportunities for optimisation.
• Use data insights to refine content strategy and maximize engagement and conversion rates.
• Help develop and run social listening.

Who You Are:

• Proven experience as a Social Media Manager in a B2B environment with LinkedIn expertise including building communities.
• Proficiency in social media management tools.
• Strong understanding of the relative strengths and demographics of all key social media platforms, to optimise our reach and potential in accordance with marketing priorities.
• Sophisticated understanding of the evolving role of video in B2B social media.
• Analytical mindset with the ability to track, analyse, and interpret campaign performance data.
• Excellent communication and organizational skills.
• A deep understanding of brand alignment and business objectives.
• Knowledge of emerging social media trends and tools.

"Control Risks SA is committed to employment equity. Preference may be given to appointable applicants from the underrepresented designated groups in terms of the relevant employment equity plans and policies of the company. Control Risks SA retains the right not to make an appointment and to verify all information provided by candidates."