Social Media Lead

WPP Media; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading media agency is seeking a Social Media Team Lead to oversee a group of Social Specialists handling major client accounts. This role requires 5-8 years of extensive Social experience and proven leadership skills to drive excellence within Social strategies. Key responsibilities include working on digital strategies, managing client relationships, and utilizing Google Analytics to enhance campaign performance. Join us to elevate our Social offerings and support the team in achieving high standards.

Qualifications

• 5–8 years of proven and extensive experience in Social.
• 2+ years management experience is advantageous.
• Experience with large budgets and blue-chip client accounts.

Responsibilities

• Lead a team of Social Specialists for major brands.
• Develop overall Social strategies with digital planners.
• Research relevant Paid and Targeting Strategies in Social.

Skills

Leadership qualities

Client-facing skills

Experienced in Google Analytics

Social platform certification

Self-motivated

Organized

Job description

Responsibilities

• You will be leading a team of Social Specialists, servicing some of the biggest brands in the SA.
• Driving excellence and quality within Social.
• Work with the digital strategic planners on developing overall Social strategies.
• Carry out research using Social Tools to establish relevant Paid and Targeting Strategies.
• Understand the clients overall digital strategy and the role that Social would play in the media mix.
• Present strategies and research both internally and to the client.
• Have a sound understanding of Google Analytics and data, as well as website tagging & analytics set up, and interpret trends into strategy and research.
• Supply digital audit information when required.
• Assist in the preparation of digital competitive analysis.
• Work closely with the Agency Delivery Managers to ensure agency satisfaction and agency KPI’s are met, in addition to managing relationships.

Qualifications

• 5–8 years of proven and extensive experience in Social.
• 2+ years management experience (advantageous).
• Client‑facing skills.
• Social platform certified & drives team certification.
• Experience with large budgets and blue‑chip client accounts.
• Experienced in Google Analytics.
• Experienced with e‑commerce / cost‑per‑acquisition strategies.
• Self‑motivated and organized with a keen eye for detail.
• Leadership qualities to grow and support the entire Social Specialists.
• Ability to train and raise the standard of Social Specialists.

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