Social Media & Influencer Growth Lead

Colgate-Palmolive; Gauteng; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A global consumer products company is seeking an experienced Social Media and Influencer Lead based in South Africa, Gauteng. The role involves developing and implementing a comprehensive social media strategy, managing influencer relations, and driving measurable business outcomes. The ideal candidate should have over 5 years of experience in social media and influencer marketing, particularly in the FMCG sector. Strong analytical and communication skills are essential for success in this role, as well as the ability to innovate and adapt strategies based on data insights.

Qualifications

• 5+ years managing social media and influencer marketing strategies.
• Experience in FMCG sector preferred.
• Strong analytical skills to interpret platform data.

Responsibilities

• Lead the implementation of a social-first approach across the division.
• Develop and execute a robust Social Media & Influencer strategy.
• Monitor and optimize paid social media campaigns.

Skills

Social media strategy development

Influencer marketing

Data analysis

Communication

Project management

Education

Bachelor's degree in Advertising, Marketing, Communications

Tools

META Business Suite

TikTok Ads Manager

CreatorIQ

Job description

A global consumer products company is seeking an experienced Social Media and Influencer Lead based in South Africa, Gauteng. The role involves developing and implementing a comprehensive social media strategy, managing influencer relations, and driving measurable business outcomes. The ideal candidate should have over 5 years of experience in social media and influencer marketing, particularly in the FMCG sector. Strong analytical and communication skills are essential for success in this role, as well as the ability to innovate and adapt strategies based on data insights.