Social Media Content Specialist

Global One; Cape Town; On-site; ZAR 223,200 - 334,800; Full time

Job summary

A leading marketing firm is looking for a Social Media Content Specialist to create and manage engaging content across various platforms. The ideal candidate will have a Bachelor's degree in Marketing or Communications, along with 2+ years of experience in social media content creation. Responsibilities include developing social media strategies, generating daily content, and collaborating closely with the marketing team to enhance brand visibility and engagement. Strong organizational skills and creativity are essential for this role.

Qualifications

• 2+ years of experience creating content for social media platforms.
• Deep understanding of social media platforms' best practices, trends, and audience preferences.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, and audience identification.
• Generate, edit, publish and share daily content to engage community members.
• Create editorial calendars and syndication schedules.

Skills

Exceptional writing and editing skills

Creativity

Strong organizational skills

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the job Social Media Content Specialist

Job brief

The social media content specialist will be responsible for creating and managing engaging content for all of our social media platforms. This person should have a deep understanding of each platform's best practices, trends, and audience preferences. They will work closely with our marketing team to create content that resonates with our followers and helps to achieve our marketing goals

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of experience creating content for social media platforms
• Exceptional writing and editing skills
• Creativity and an eye for detail
• Strong organizational skills

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of companys social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions