Social Media Community Manager

AXIS GeoAviation LLC; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A travel marketing agency is seeking a Social Media Community Manager to strengthen online community engagement across multiple platforms. The ideal candidate should have 1–2 years of social media management experience, excellent written communication skills, and a passion for travel. You'll foster relationships with followers, handle inquiries, and report on community insights. This role offers a hybrid working model, allowing for collaboration within a creative team while supporting multiple exciting travel brands.

Benefits

Hybrid working model

Creative team environment

Opportunities for growth

Qualifications

• 1–2 years' experience in social media community management.
• Strong written communication skills with adaptability.
• Familiarity with social media management tools.

Responsibilities

• Monitor and respond to comments and messages on social platforms.
• Foster community relationships and manage Facebook Groups.
• Track community sentiment and report on engagement metrics.

Skills

Written communication

Social media management

Organizational skills

Analytical thinking

Relationship building

Tools

Sprout Social

Hootsuite

Meta Business Suite

Job description

About TourAxis

TourAxis is home to some of the world's most exciting group travel brands, including our flagship Expat Explore, RailRocker, and GroupTourShop. We help thousands of travellers experience unforgettable adventures across Europe, Asia, Africa, and beyond. Our marketing team punches well above its weight—small but mighty, with a strong agency pedigree and a bias for smart, strategic work that drives real results.

The Role

We're looking for a Social Media Community Manager to be the voice (and ears) of our brands online. You'll manage day-to-day community engagement across multiple platforms, nurture relationships with our global audience of travel enthusiasts, and play a key role in turning followers into travellers. This isn't just about replying to comments—it's about building genuine connections, spotting opportunities, and being the crucial link between our audience and our brand.

Key Responsibilities

Community Engagement

• Monitor and respond to comments, messages, and mentions across all social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) for multiple brands
• Foster meaningful conversations and build relationships with our community of travellers, past guests, and travel-curious followers
• Manage and moderate Facebook Groups and other community spaces
• Compile all findings in a centralised document allowing the broader team and business to pull insights from you and the community management documentation

Brand Voice & Reputation

• Maintain consistent, on-brand tone across all interactions—warm, helpful, and adventure-ready
• Handle customer queries and complaints with care, escalating to relevant teams where needed
• Identify and manage potential PR issues before they escape to escalation

Content Support & Collaboration

• Work closely with the creative and content teams to surface trending topics, audience insights, and content opportunities
• Schedule and ensure content goes live on social media platforms
• Assist with user-generated content sourcing and permissions
• Support influencer and ambassador communication where required

Insights & Reporting

• Track community sentiment and surface key themes, feedback, and opportunities
• Report on engagement metrics and community health
• Stay ahead of platform updates, trends, and best practices

What You'll Need

• 1–2 years' experience in social media community management (agency or in-house)
• Excellent written communication—you can shift tone between brands without losing authenticity
• A genuine love for travel and understanding of what excites group travellers
• Thick skin and good judgement—you know when to engage, when to escape, and when to let things go
• Strong organisational skills to juggle multiple brands and platforms
• Familiarity with social media management tools (Sprout Social, Hootsuite, Meta Business Suite, etc.)
• Analytical thinker as we want all insights from our very engaged audience
• Experience working with influencers or brand ambassadors

Nice to Have

• Experience in travel, tourism, or lifestyle brands
• Basic understanding of paid social and how organic and paid work together
• Multilingual abilities (we have a global audience)

What We Offer

• Hybrid working model (2 days in-office at our Century City hub)
• The chance to work across multiple exciting travel brands
• A collaborative, creative team with a strong agency mentality—no corporate red tape
• Room to grow and shape the role as the function matures