Senior Paid Campaign Specialist

Make it Good; Johannesburg; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing agency seeks a media buyer to plan and execute social media campaigns. The ideal candidate will have 5 years of experience, strong analytical skills, and a proficiency in Facebook and LinkedIn ad management. This role offers a hybrid working model and emphasizes a supportive people-first culture with opportunities for professional growth.

Benefits

Performance bonuses

Access to a growth coach

Flexible working environment

3 weeks soft-close over December

Qualifications

• 5 years hands-on media buying experience for paid social campaigns.
• Strong track record of managing campaign budgets and delivering measurable results.
• Good analytical and problem-solving skills with a proactive mindset.

Responsibilities

• Planning and executing media for paid social campaigns.
• Managing budgets and bid strategies to maximise ROAS.
• Monitoring performance and making data-led optimisations.

Skills

Media buying experience

Proficiency with Facebook Ads Manager

Proficiency with LinkedIn Campaign Manager

Analytical skills

Attention to detail

Communication skills

Education

Diploma

Job description

Location : Johannesburg (Hyde Park)

Work model : Hybrid 4 days in-office 1 day at home

Salary : R30k-R35k CTC

Why youd want to work here..

3 weeks of soft-close over December (working max 4 hours per day)

Flexible working environment

People-first culture

Access to a growth coach

Performance bonuses

About our client..

Our client is a small-to-mid-sized digital and performance marketing agency with a strong focus on results-driven campaigns. They re passionate about creating smart effective work and have a supportive people-first culture. This is a great opportunity to join a dynamic team that values both professional growth and work-life balance.

What the job involves..

Planning executing and buying media for paid social campaigns across Meta (Facebook / Instagram) LinkedIn and other platforms

Managing budgets pacing and bid strategies to maximise return on ad spend (ROAS)

Monitoring campaign performance and making data-led optimisations to improve outcomes

Compiling performance reports and tracking key metrics like ROAS CPC CTR and conversions

Collaborating with creative teams to ensure messaging and visuals are aligned

Conducting audience research and implementing targeting strategies

Staying ahead of changes in social media advertising formats and best practices

Contributing to brainstorming sessions and campaign innovation

What you need to be considered..

5 years hands-on media buying experience for paid social campaigns (agency or in-house)

Strong track record of managing campaign budgets and delivering measurable results

Proficiency with Facebook Ads Manager and LinkedIn Campaign Manager (Google Ads is a bonus)

Understanding of key campaign performance metrics and reporting

Good analytical and problem-solving skills with a proactive mindset

Excellent attention to detail

Strong communication skills both written and verbal

Bonus points if you..

Have experience with A / B testing audience targeting and remarketing

Bring expertise in additional paid media platforms

Key Skills

Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV

Employment Type : Full-time

Experience : years

Vacancy : 1