Senior Marketing Specialist - Campaign Management

Woolworths Financial Services; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading South African retail service provider is looking for a Senior Marketing Specialist to develop and execute marketing campaigns that enhance business performance. This role involves managing project timelines, relationships with stakeholders, and analyzing campaign performance using Salesforce Marketing Cloud. The ideal candidate will have over 5 years' experience in marketing communications and a strong understanding of direct marketing strategies. The position is full-time based in Cape Town and offers an opportunity to contribute to a renowned brand committed to transformation.

Qualifications

• 5+ years’ experience in developing world-class marketing communications campaigns.
• Experience in Direct Marketing and Campaign Management.
• Strong written and verbal communication skills.

Responsibilities

• Plan, develop, and manage marketing communication projects.
• Execute marketing campaigns across multiple digital channels.
• Monitor KPIs to analyze and improve campaign performance.
• Develop relationships with stakeholders across the business.

Skills

Advertising and Marketing

Direct Marketing

Campaign Management

Salesforce Marketing Cloud

Strong communication skills

Education

5+ years in marketing communications

Tools

Salesforce Marketing Cloud

Job description

Woolworths Financial Services | Full time

Senior Marketing Specialist - Campaign Management

Cape Town, South Africa | Posted on 11/04/2025

Woolworths Financial Services, or WFS as it is better known, is a Joint Venture with Absa Bank, that supports the Woolworths retail business by providing in-store credit in the form of the Woolworths Store Card and offering value-added services including credit cards, personal loans and short-term insurance as well as life insurance linked to other products.

Job Description

MAIN PURPOSE

To plan, develop, execute, and manage high-quality, cost-effective marketing projects and communications for Woolworths Financial Services (WFS). Continually seek to improve the efficiency and effectiveness of WFS Marketing. Ensure a consistent approach to the implementation of the marketing campaigns across WFS.

KEY RESPONSIBILITIES

Marketing Project Development and Management

• Develop effective marketing communications in achieving their marketing objectives.
• Plan and execute marketing campaigns that align with business and project objectives, utilizing DM channels such as Email, SMS, and In App, using associated tools (like Salesforce Marketing Cloud).
• Analytics & Reporting: Monitor and analyse KPIs to measure campaign performance, identify trends, and provide actionable insights for optimization and improvement.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and proactively recommend innovative strategies to drive business growth.
• Develop and execute marketing journeys, messaging, creative execution for projects and other marketing campaigns.
• Seek continual improvement in marketing communication quality by ensuring campaigns are regularly reviewed and learning implemented.
• Work with rest of business and marketing team to develop and execute campaigns.
• Project manage the campaign execution and project updates to achieve performance.

Campaign Governance

• Project Management: Develop and manage campaign timelines, ensuring that all tasks are completed on schedule and within budget.
• Ensuring marketing communications are product aligned, message on-brand, and adhere to all regulatory & budgetary requirements & considerations.
• Effective allocation, monitoring, and control of the campaign budget.
• Manage the impact of all communication messages to the entire customer base – awareness of reputational risk.

Relationship and Stakeholder Management

• Develop relationships with key colleagues and stakeholders across Woolworths, WFS and other business units to ensure customer focus and campaigns that meet business requirements.

Continuous Improvement and Synergies

• Build campaign expertise that can be applied across WFS products.
• Work with colleagues across Marketing (and other business units) to integrate and align communications plans and key messages.
• Manage supplier relationships in accordance with SLAs.
• Ensure quality and cost effectiveness.

Requirements

KEY COMPETENCIES

TECHNICAL COMPETENCIES

• Advertising and Marketing
• Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud)
• SA Marketing Environment (Regulatory, Best Practice)

QUALIFICATIONS

EXPERIENCE REQUIRED

• 5+ years’ experience in developing and delivering world class marketing communications campaigns, Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud).

ADDITIONAL REQUIREMENTS

• Detailed knowledge and experience of Direct Marketing and Campaign Management across multiple routes to market.
• Strong communication skills, written and verbal.
• Evidence of managing internal and external partnership agencies.

Woolworths Financial Services is a proud South African brand, who is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions.