Senior Manager, Digital & Marketing Analytics

Standard Bank Group; Johannesburg; On-site; ZAR 1,200,000 - 1,600,000; Full time

Job summary

A prominent financial services group is seeking a leader for their digital data and analytics strategy in Johannesburg. The selected candidate will drive data management initiatives to unlock revenue opportunities while enhancing customer experience. With a focus on strategic leadership and proven expertise in digital analytics, this is an excellent opportunity for seasoned professionals with a strong background in brand management and customer insights.

Qualifications

• 8-10 years experience in effective brand management and public image.
• Over 10 years in digital analytics and technology change leadership.

Responsibilities

• Lead strategy & direction of digital data and analytics.
• Drive usage of data platforms to understand customer trends.

Skills

Digital Analytics

Brand Management

Customer Focus

Data Management

Team Working

Education

Post Graduate Degree in Marketing

Tools

Digital Analytics Tools

Job description

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To develop, lead and drive the strategy/direction of digital data and analytics across all digital platforms for the Standard Bank Group, to unlock revenue and efficiency opportunities through effective digital data management and analysis. To lead the Digital Analytics Function to drive the usage of data, data platforms and tools to obtain an in-depth understanding of customer trends, preferences and commercial drivers to improve decision-making, customer experience & sustainable development.

Qualifications

Qualification:

• Post Graduate Degree (Marketing)

Experience Required

• 8-10 years Effective management of a brand, ensuring the best public image of the organisation is seen. Experience in multiple industries and marketing in different African or other international countries would be advantageous.
• More than 10 yearsn as a seasoned, holistic entrepreneurial leader who is customer focused with proven organisational capability and profound knowledge of the full dimensions of the Brand and Marketing field, gained from a track record of 10 years or more in functional leadership who is capable of influencing outstanding leaders and a large body of employees. Experience in digital analytics, data management, data architecture and enablement, leading technology change platforms.

Behavioural Competencies

• Articulating Information
• Developing Expertise
• Interpreting Data
• Providing Insights
• Team Working

Technical Competencies

• Analysing and Interpreting Information
• Client Journeys and Personas
• Conducting Research
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management