Senior Growth Marketing Manager — Ukraine

Binance; South Africa; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading cryptocurrency exchange is seeking a Senior Growth Marketing Manager for Ukraine. The role involves owning growth initiatives, combining user acquisition, lifecycle management, and data-driven marketing strategies. Candidates should have 2-4 years of experience in growth marketing, proficiency in Ukrainian and English, and a passion for crypto. The position offers competitive compensation, performance incentives, and work-from-home flexibility.

Benefits

Competitive compensation package

Performance-based incentives

Work-from-home arrangement

Career growth opportunities

Qualifications

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing.
• Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics.
• Native-level Ukrainian + strong English proficiency.

Responsibilities

• Launch non-standard activations to engage existing userbase.
• Drive series of educational and bonus-based campaigns.
• Map and improve the entire user journey to boost business conversion.

Skills

User acquisition

Lifecycle management

A/B testing

Analytics

Creative innovations

Tools

CRM/email marketing

ASO/SEO

Paid Ads

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Senior Growth Marketing Manager for Ukraine to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands‑on, data‑driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non‑standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Ukraine.

Please note that only English CVs will be evaluated. Location can be flexible, whilst Ukrainian language is a must due to the nature of the role.

Responsibilities

• User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase;
• Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
• Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel;
• Promotions: Drive and execute series of educational and bonus‑based campaigns;
• Ads management: Ideate, test, and optimise paid acquisition campaigns (web + app);
• Manage ASO/SEO experiments and retargeting campaigns;
• Accountability & Reporting: Fully own Ukrainian OKRs completion, frequently escape Metrics Progress & Campaigns Performance with Marketing & Operations team.

Requirements

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e‑commerce, or mobile apps);
• Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing;
• Execution‑oriented mindset with strong ownership and independence;
• Analytical and data‑driven, with hands‑on A/B testing and product optimisation experience;
• Native‑level Ukrainian + strong English proficiency;
• Passion for crypto / blockchain / fintech, staying up‑to‑date with industry trends.

Nice to Have

• Background in gambling, betting, or gaming industries with proven growth playbooks;
• Previous experience in crypto marketing or fintech products.

What We Offer

• A senior role with full ownership of growth marketing in a top‑priority market;
• Opportunity to shape the growth framework for Binance Ukraine (Top10 Mature Market globally);
• Work alongside a passionate local team and global marketing leadership;
• Competitive compensation package and performance‑based incentives;
• High visibility role with direct impact on adoption in one of the most crypto‑mature countries in the world.

This role is critical for both acquisition and retention in Ukraine. If you are a self‑driven growth marketer with a passion for crypto and a proven track record in scaling digital products, we’d love to hear from you.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.