Senior Conceptual Copywriter

Oliver Agency; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A creative agency in Gauteng is seeking a Senior Conceptual Copywriter to develop engaging content for digital and social media campaigns. The ideal candidate has a Bachelor's degree and over 8 years of experience, demonstrating strong SEO skills and a proven track record in the FMCG industry. This role requires excellent communication abilities and a collaborative mindset.

Qualifications

• 8+ years of experience in a copywriting role, preferably in FMCG.
• Experience with content management systems and e-commerce platforms.
• Proficient understanding of SEO principles and best practices.

Responsibilities

• Develop original, engaging concepts and copy for campaigns.
• Create SEO-optimised product descriptions and articles.
• Execute content that drives traffic on e-commerce platforms.

Skills

Conceptual creativity

SEO skills

Excellent written communication

Editing and proofreading

Team player

Understanding of consumer behaviour

Education

Bachelor's degree in Marketing, Communications, English or a related field

Tools

Google Keyword Planner

SEMrush

Job description

About the role

Join our dynamic and innovative in‑house creative agency, working with our client. Our team is dedicated to crafting engaging and persuasive content that resonates with audiences across both social and digital platforms. We collaborate with diverse departments to ensure our campaigns amplify our brand voice and presence.

As a Senior Conceptual Copywriter, you will play a pivotal role in driving creative concepts and optimising content for various platforms, all while working in an energetic and fast‑paced environment.

What you will be doing

• Develop original, engaging and innovative concepts and copy for digital, social media and in‑store campaigns, adapting writing to match a different brand guidelines and tone of voices.
• Create compelling, SEO‑optimised product descriptions, articles and other online content to enhance search engine visibility and improve audience engagement.
• Execute and edit content that drives traffic and conversions on e‑commerce platforms, with a strong focus on FMCG brands.
• Conduct thorough keyword research to support SEO strategies and assist in maintaining a competitive edge.
• Partner with marketing and e‑commerce teams to ensure the consistency of messaging and integration across campaigns.
• Stay informed on industry trends, algorithm changes and best practices across both conceptual copywriting and SEO.
• Present and communicate ideas effectively to clients and colleagues, working collaboratively to achieve project goals.

What you need to be great in this role

• A Bachelor's degree in Marketing, Communications, English or a related field.
• 8+ years of experience in a copywriting role, with a strong portfolio highlighting conceptual creativity and SEO skills, preferably in the FMCG or similar industry.
• Understanding of consumer behaviour and target audience.
• Excellent written, editing, proofreading, verbal communication skills, with strong attention to detail.
• Ability to work well under pressure and handle multiple projects at once.
• Desire to be a team player with a client‑centric focus and the ability to build strong and effective working relationships.
• Experience working collaboratively with a design team.
• Proficient understanding of SEO principles and best practices, with experience using tools like Google Keyword Planner, SEMrush, etc.
• Experience with content management systems and e‑commerce platforms is highly desirable.
• A proactive and adaptable mindset, capable of working independently and within a team.
• Experience in presenting ideas confidently in a professional environment.

Our values shape everything we do

Be imaginative to push the boundaries of what’s possible; always learning and listening to understand; be actively pro‑inclusive and anti‑racist across our community, clients and creations.

Equal Opportunity Employer

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.

All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. We collectively work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.