Sales Representative - On Trade

Pernod Ricard USA; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global spirits company is seeking a motivated individual to drive sales and marketing initiatives in Durban. This role focuses on generating demand, increasing brand awareness, and developing relationships with stakeholders. Candidates should have a National Diploma in commerce, along with 3-5 years of experience in the liquor industry or FMCG. Strong negotiation skills and a valid Driver's License are essential. The position offers an engaging work environment with significant responsibilities and the opportunity to expand distribution within the assigned territory.

Qualifications

• 3-5 years’ experience in the liquor industry or FMCG environment.
• Valid Driver’s License is required.
• Experience in developing brand equity.

Responsibilities

• Drive sales and marketing initiatives to increase brand awareness.
• Generate sales from existing customers.
• Implement sales and marketing strategy effectively.

Skills

Sales and marketing initiatives

Customer relationship management

Negotiation techniques

Results orientation

Education

National Diploma or Degree qualification in commerce

Job description

Job Purpose

The primary purpose of this role is to drive sales and marketing initiatives aimed at increasing brand awareness, generating demand, and expanding distribution within the assigned territory.

Key Responsibilities

Sales and growth in market share are increased through targeted sales and marketing activities

Generate sales from existing customers

• Call plan implemented
• Deals and discounts negotiated within agreed parameters
• Customer queries and problems resolved
• Increased sales volumes negotiated within allocated sales area
• New listings and sales targets achieved as per sales plan
• Calls and sales volumes recorded on standard daily working sheets and PDA
• Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively

• Visibility agreement executed
• Additional visibility opportunities identified and implemented
• Product availability/ distribution targets implemented
• Merchandising standards are maintained
• Segmentation tool implemented (PDA)

Implement promotions

• Promotions arranged according to the promotions plan
• Promotional stock, staff and point of sale for promotions arranged
• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Develop brand equity

• Promotions reflect brand appropriate look and feel
• Consumers engaged through events and promotions
• Bar staff engaged and trained to promote the brand
• Relationships with equity accounts developed

Generate new business

• New business initiated as per targets
• Relationships with re-distributors developed
• Leads followed up and feedback provided to sales managers
• Business opportunities to sell product range identified
• Documentation required for the opening of new accounts collated and followed up
• New equity accounts identified

Stakeholder Relations

Productive relationships with internal and external stakeholders maintained

Build relationships with customers and re-distributors

• Increased sales volumes negotiated
• Customer queries and problems resolved effectively
• Pernod Ricard is a preferred supplier
• Business opportunities to sell product range identified

Liaise with Merchandisers

• Merchandising standards are maintained
• Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the PRSA and Re-distributor Call Centres

• Orders are captured correctly and on time
• Out of stock information available to reps
• On hold accounts information available to reps

Liaise with Regional Promotions Manager

• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Build collaborative relationships with bar staff and venue owners

• New trends identified
• Pernod Ricard is the preferred supplier

Minimum Educational Requirements and Work Experience

• National Diploma or Degree qualification with commerce, sales and marketing preferable
• At least 3-5 years’ experience in the liquor industry or within an FMCG environment
• Must have a valid Driver’s License
• Rep area coverage: Umhlanga, Ballito, Umhloti, Salt Rock and Sibaya

Functional and Technical Competencies

Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Job Posting End Date

Target Hire Date

2026-02-01

Target End Date