Sales Manager – Wine Estate

Principalc Class Placements; Cape Town; On-site; ZAR 550 000 - 650 000; Full time

Job summary

A prominent wine estate is seeking a Sales Manager to represent and grow its market presence. This role requires a strong background in trade sales management within the wine sector, along with a passion for wine and the ability to develop effective sales strategies. Key responsibilities include managing sales teams, executing marketing initiatives, and building strong partnerships across local and international markets. The ideal candidate will have a relevant tertiary qualification and a track record of sales success.

Qualifications

• Proven track record as a Trade Sales Manager within the wine sector.
• Distinct passion for wine and solid understanding of the wine industry.
• In-depth knowledge of the wine market and consumer trends.

Responsibilities

• Develop and implement sales and marketing strategies for growth.
• Manage sales representatives and ensure target achievement.
• Build and maintain relationships with trade partners and media.

Skills

Trade Sales Management

Wine Industry Knowledge

Negotiation Skills

Leadership

Communication Skills

Results-Driven

Team Collaboration

Willingness to Travel

Education

Relevant Tertiary qualification in Sales, Marketing, or Business

Job description

Sales Manager Wine Estate

Salary: R550 000 R650 000 per year + Commission

This role offers the opportunity to represent a well-known and beautiful Wine Estate, drive its growth across multiple markets, and build a rewarding career in a highly competitive industry.

Location: Simondium (office-based, with local and international travel required).

What we are looking for:

• Proven track record as a Trade Sales Manager within the wine sector.
• Distinct passion for wine and a solid understanding of the wine industry.
• In-depth knowledge of the wine market and consumer trends.
• Strong negotiation, leadership, and communication skills.
• Results-driven with a focus on maintaining profitability.
• Ability to work independently and collaboratively as part of a team.
• Willingness to travel both locally and abroad.
• Relevant Tertiary qualification in Sales, Marketing, or Business.
• Contactable references

What you will do includes:

• Develop and implement sales and marketing strategies to drive growth in domestic and export markets.
• Establish and achieve marketing and sales goals for the short-term and long-term to increase market share and profitability.
• Manage and support sales representatives and resellers, ensuring performance and target achievement.
• Oversee advertising, promotional campaigns, social media activity, PR, and customer engagement initiatives.
• Build and maintain strong relationships with media, trade partners, and key industry stakeholders.
• Monitor and analyze market trends, competitor activity, and financial factors to identify opportunities.
• Oversee development of promotional materials, packaging, and wine labels (including copywriting and creative input).
• Ensure effective use of the companys customer database to maximize retention and growth.
• Manage pricing strategies to maintain competitiveness and profitability.
• Evaluate marketing and sales performance, taking corrective actions where necessary to achieve objectives.
• Collaborate with the managing partner on export growth opportunities.

If the above is aligned with your experience, apply today!!