Sales Manager - West Coast

Pam Golding Properties; Cape Town; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A reputable real estate agency in Cape Town is seeking a passionate Sales Manager to lead its West Coast branches. The role focuses on driving sales, increasing market share, and fostering a customer-centric culture. Responsibilities include mentoring agents, formulating sales strategies, and ensuring service excellence. Candidates must have a relevant qualification, extensive real estate experience, and strong leadership skills. This position offers an opportunity to impact sales performance positively and develop a high-quality sales team.

Qualifications

• Minimum of 5 years Full Status FFC held.
• At least 3 years leading a real estate sales team.
• In-depth knowledge of the real estate industry.

Responsibilities

• Drive sales and increase market share in the West Coast region.
• Support Branch Managers to enhance sales and profitability.
• Recruit, mentor, and train agents effectively.

Skills

Strong sales skills

Excellent communication skills

Strong leadership skills

Networking skills

Education

B-Degree or National Diploma in Sales and Marketing

Job description

Main Purpose of the Job

We are looking for an energetic and passionate real estate professional to fulfil the role of Sales Manager across our West Coast branches. The main purpose of this role is to drive sales, increase market share, and ensure that a strong, customer-focused culture is entrenched within the sales team, in line with our brand and values.

Scope of the Role

This is a Cape Region sales role focusing on the West Coast sales territories. The role is based in our Langebaan office, and will focus on managing and growing the sales team as required by the Branch Managers.

Main Purpose of the Role

To support the Branch Managers in increasing market share, sales, profitability and the profile of Pam Golding Properties within the territory. This includes recruiting, supporting, mentoring and coaching Agents, ensuring that all clients receive a consistently high-quality service, and embedding a strong, customer-focused service culture within the branches.

Key Responsibilities

• Effectively manage the performance of the Agents allocated to them (across the various branches) to achieve budgeted sales targets. Special focus is to be given to KPIs (sales, exclusive mandates and show houses, commission percentages, client liaison, and prompt response to problems and queries).
• Enhance market share in all areas of trade in line with agreed annual parameters, including monitoring competitor activity.
• Be responsible for formulating sales plans and implementing sales strategies to meet set budget objectives.
• Encourage maximum utilisation of all referral opportunities through adherence to Company Referral Policies and Procedures.
• Ensure that Agents provide optimal service in line with the Pam Golding Properties corporate image, through the prompt resolution of all client-related issues, including regular feedback, progress reporting and timely attention to property enquiries.
• Manage Agents effectively, ensuring that any issues raised are dealt with promptly and that feedback is provided appropriately.
• Ensure that all Agents are adequately trained to perform their duties optimally, including a thorough induction process, regular in-service training, coaching and mentoring, as well as ongoing personal development and career enhancement.
• Foster workplace transformation and support the business in achieving the undertakings set out in the transformation scorecard.
• Identify and recruit quality Agents and ensure appropriate retention through effective performance management and recognition.
• Continuously oversee, train and promote the utilisation of Alchemy and other business systems to enhance the efficiency and productivity of Agents.
• Identify and recruit quality Agents operating within the relevant market territories.
• Mentor Agents identified to work closely with the Sales Manager, assisting them in achieving their goals in alignment with business requirements.

Key Competencies

• A high level of integrity, credibility and ethics (non-negotiable).
• Strong planning and organisational skills with a keen eye for detail.
• Self-motivated, energetic, and able to motivate others.
• Sound business acumen with financial and budgeting capability.
• The ability to cope with pressure and setbacks.
• Strong understanding of real estate sales and service strategies.
• Knowledge of local target markets within the greater region will be a distinct advantage.
• An understanding of the socio-political and economic dynamics affecting the local real estate market.
• Strong leadership and motivational skills to effectively assist lead a real estate sales team.

Education & Experience

• A seasoned professional with in-depth knowledge and experience in the real estate industry.
• A B-Degree or National Diploma in Sales and Marketing, or a relevant business-related qualification.
• Full Status FFC held for a minimum of five (5) years.
• At least three (3) years’ experience successfully leading a real estate sales team would be advantageous.
• Sound knowledge of sales strategies and the ability to compile and implement a sales plan.
• Knowledge and understanding of local target market profiles and services applicable to them.
• Understanding of the socio-political and economic dynamics affecting local markets.
• Strong sales and service orientation.
• Good knowledge of the area, as well as a positive personal profile within the area, will be an advantage.

Knowledge & Skills Required

• Strong sales, marketing and networking skills.
• Excellent communication skills (verbal, written and presentation).
• Excellent interpersonal skills with the ability to build and maintain relationships.
• Excellent interpersonal skills with the ability to build strong relationships.