Regional Sales Manager North

Mayfly Agri Ltd; Mbombela; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A well-established agriculture firm is seeking a regional sales manager to lead sales and marketing efforts in South Africa. This role involves building strong relationships with farmers and distribution partners, providing technical support, and developing strategic marketing initiatives. The ideal candidate should have a tertiary qualification in Agricultural Sciences and 3-5 years of experience in sales within commercial agriculture. Extensive travel within the region will be required.

Qualifications

• Minimum 3-5 years’ experience in sales within commercial agriculture.
• Experience in growing sales and influencing strategic shifts.
• Willingness to travel extensively within the region.

Responsibilities

• Lead and manage the area office and warehouse.
• Promote company products to farmers and key stakeholders.
• Build and maintain relationships with distribution partners.
• Develop and implement area-specific sales and marketing strategies.
• Monitor market trends and competitor activity.
• Provide technical support to agents and farmers.

Skills

Sales and business development experience in commercial agriculture

Strong interpersonal and communication skills

Hands-on experience in crop production and farm implements

Valid driver's license

Education

Tertiary qualification in Plant, Soil, or Agricultural Sciences

AVCASA and BASOS accreditation

Diploma or certificate in financial management or marketing

Job description

Job Location: Nelspruit, Mpumalanga, South Africa
Application Deadline: February 21, 2026

Overview

A well-established input manufacturer and distributor of products for horticultural and field crops is seeking the above to be responsible for leading sales, marketing, and technical support activities across the region while building strong relationships with farmers, agents, and distribution partners.

Minimum requirements for the role:

• Must have a tertiary qualification in Plant, Soil, or Agricultural Sciences, along with AVCASA and BASOS accreditation
• A Diploma, certificate or relevant courses in financial management, administration or marketing will be advantageous
• Minimum 3–5 years’ practical sales and business development experience in commercial agriculture
• Must have hands-on experience in crop production, farm implements, irrigation and general agricultural practice
• Proven experience in growing sales within a defined area and influencing behavioural and strategic shifts required to grow the business
• Strong interpersonal and communication skills with the ability to engage effectively with farmers and distribution partners
• Must have a valid driver’s license and be willing to travel extensively within the region

Responsibilities:

• Leading and managing the area office and area warehouse to ensure operational and sales excellence.
• Promoting company products and brand profile with farmers, agents, and key stakeholders within the region.
• Building and maintaining strong, trusted relationships with distribution partners and farmers.
• Developing and implementing an area-specific sales and marketing strategy focused on both current performance and sustainable future growth.
• Driving area sales performance in line with budgets and strategic objectives.
• Monitoring market trends, competitor activity, and regional strategies to remain relevant and competitive.
• Providing reliable, solution-driven technical support to agents and farmers across a range of crops.
• Taking ownership of customer queries and complaints, ensuring timely investigation and appropriate resolution.
• Coordinating product training sessions, promotions, and regional marketing initiatives.
• Participating in and supporting research, demonstration, and field trials.
• Identifying and assisting in the development of niche market opportunities and new product applications.
• Working closely with the marketing team to contribute technical input and information to stakeholders.
• Travelling extensively within the Northern Territory to support sales, technical service, and relationship management.