Programmatic Performance Specialist

Dentsu Aegis Network; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing agency in Cape Town seeks an experienced Programmatic Specialist to develop and execute client strategies across various Programmatic platforms. The role involves audience segmentation, campaign optimization, and client education to ensure success. Candidates should have 3-5 years of experience in the industry and a strong understanding of digital marketing metrics. The position is full-time and offers opportunities for innovation and performance analysis.

Qualifications

• Minimum 3-5 years of experience in Programmatic buying.
• Proficient in developing client growth strategies.
• Skilled in media brand project management.

Responsibilities

• Develop and execute strategies for clients on Programmatic platforms.
• Lead innovation initiatives and test new ad formats.
• Manage client expectations and ensure timely deliverables.

Skills

Audience segmentation strategies

DV360 optimization

Google Analytics familiarity

Campaign performance analysis

Client education on programmatic

Tools

Campaign Manager 360

The Trade Desk

MediaMath

Adobe Analytics

Job description

A leading marketing agency in Cape Town seeks an experienced Programmatic Specialist to develop and execute client strategies across various Programmatic platforms. The role involves audience segmentation, campaign optimization, and client education to ensure success. Candidates should have 3-5 years of experience in the industry and a strong understanding of digital marketing metrics. The position is full-time and offers opportunities for innovation and performance analysis.