Product Marketing Specialist

Roomraccoon Hotel Tech; Cape Town; On-site; ZAR 500 000 - 750 000; Full time

Job summary

A leading hotel management technology company in Cape Town is seeking a Product Marketing Specialist to develop strategies that drive significant commercial results. The ideal candidate will have over 5 years of experience, particularly in hospitality or B2B SaaS. Responsibilities include creating effective marketing narratives from technical features, handling demand generation, and optimizing customer journeys. This role offers competitive perks, including equity and a formal training budget, within a fast-paced and collaborative environment.

Benefits

Equity

Incentive-based commission

Formal training budget

Annual hotel experience

Qualifications

• 5+ years of product marketing experience in hospitality or B2B SaaS.
• Strong background in GTM strategy and demand generation.
• Proven ability to drive measurable impact through content.

Responsibilities

• Develop and execute product marketing strategies with commercial impact.
• Translate technical product features into compelling narratives.
• Conduct ongoing market research to refine messaging.

Skills

Product marketing experience

GTM strategy

Demand generation

Customer journey optimization

Content impact measurement

Analytics platforms

Cross-functional collaboration

Tools

Looker Studio

Google Analytics

Job description

Product Marketing Specialist – Room Raccoon Hotel Tech • Cape Town, Western Cape

Overview

Room Raccoon Hotel Tech offers an all‑in‑one hotel management system. The company, founded by Nadja Buckenberger and Tymen Van Dyl, aims to redefine hotel operations. A diverse team in five offices serves clients across Europe, the USA, and Africa.

Benefits include equity, a formal training budget, and a yearly hotel allowance.

Role

Work type: On‑site

Locations: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands

Languages: English

Contract options: ZA – 6‑Month FTC, Permanent; PT – 12‑Month Freelance Contract (Recibos Verdes), Permanent; NL – 6‑Month FTC, 12‑Month FTC, Permanent.

Responsibilities

Product Marketing Strategy & Execution – develop and execute strategies that deliver commercial impact across the customer lifecycle. Integrate scalable growth loops into campaign architecture, align initiatives with sales, product, and customer success objectives, and maximize reach and relevance.

Demand Generation – translate technical product features into compelling narratives tailored to target personas; equip sales and internal teams with messaging, one‑pagers, battle cards, demo scripts, and training content; create marketing assets (web copy, video scripts, product brochures) to improve lead quality, conversion rates, and pipeline performance.

Adoption & Customer Expansion – collaborate with Product and CS to launch marketing campaigns around new features, plan upsell journeys, and develop release content across in‑app, email, blog, and video channels to support feature adoption and tier upgrades.

Market Intelligence & Research – conduct ongoing market research to understand customer pain points, segment‑specific trends, and competitive positioning. Use insights to refine messaging, influence product roadmap, test and iterate value propositions based on feedback.

SEO & Organic Growth – partner with the SEO team to build a strong organic discovery engine, identify keywords for awareness and product‑specific landing pages, and optimize all owned content for search intent and conversion.

Go‑To‑Market (GTM) & Launch Execution – lead GTM planning and execution for new features and commercial initiatives, collaborate with stakeholders across Product, CS, Sales, and Content to ensure smooth rollouts, and ensure launches feed back into the demand, adoption, and advocacy flywheel.

Metrics & Optimization – monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI); evaluate impact using KPIs such as feature adoption rates, in‑app CTR, engagement, marketing‑driven revenue growth, and customer feedback, and iterate new approaches to improve performance.

Key Skills

• 5+ years of product marketing experience, ideally in hospitality or B2B SaaS.
• Strong background in GTM strategy, demand generation, and customer journeys.
• Proven ability to drive measurable impact through content and campaigns.
• Experience creating and optimising marketing assets across the entire funnel.
• Strategic thinker with a commercial mindset and a passion for growth‑driven marketing.
• Comfortable with analytics platforms (e.g., Looker Studio, Google Analytics) and CRM tools.
• Familiarity with in‑app messaging tools and customer experience; localising messaging across multiple regions and languages.
• Ability to thrive in fast‑paced, cross‑functional environments.

Perks

• Equity
• Incentive‑based commission
• Formal training budget
• Annual hotel experience

Values

• Accountability
• Beat Yesterday
• Clock Speed
• Deals a Deal
• Empower Others