Product Marketing Manager — GTM & Adoption for SaaS

Insense | TikTok & Meta Partner; Remote; ZAR 1 282 000 - 1 924 000; Full time

Job summary

A leading marketing technology company is seeking a Product Marketing Manager to shape the customer experience from initial touch to conversion. This role requires a strong background in product marketing within B2B SaaS, with skills in storytelling and data-driven decision-making to drive feature adoption and effective communication. The ideal candidate will collaborate across functions to own the core messaging and launch strategies, while also gaining insights from customers and the market.

Qualifications

• 3 to 6+ years in Product Marketing or related role in B2B SaaS or marketplaces.
• Strong skills in storytelling and creating product messaging.
• Proven experience in product launches and driving adoption.

Responsibilities

• Own the core positioning and messaging for Insense and key product areas.
• Develop a view of segments, personas, and use cases.
• Coordinate with teams for cohesive launches.

Skills

Product Marketing

Storytelling

Data-driven decision-making

Cross-functional collaboration

Job description

A leading marketing technology company is seeking a Product Marketing Manager to shape the customer experience from initial touch to conversion. This role requires a strong background in product marketing within B2B SaaS, with skills in storytelling and data-driven decision-making to drive feature adoption and effective communication. The ideal candidate will collaborate across functions to own the core messaging and launch strategies, while also gaining insights from customers and the market.