Product Growth Lead

M-Kopa; Remote; ZAR 600 000 - 900 000; Full time

Job summary

A leading fintech company in Johannesburg is seeking a Product Growth Lead to spearhead lifecycle marketing initiatives. The role requires 5+ years of experience in lifecycle marketing and deep expertise in CRM tools like Braze and CleverTap. You will design and execute growth experiments, manage multi-channel campaigns, and analyze performance to drive financial inclusion for millions. Join us to make a positive impact across Africa while advancing your career in a rapidly growing industry.

Benefits

Professional development programs

Family-friendly policies

Flexible working arrangements

Well-being support

Qualifications

• 5+ years in lifecycle marketing, CRM, or product-led growth roles.
• Hands-on experience with CRM tools like Braze and CleverTap.
• Expertise in multi-channel campaign execution.

Responsibilities

• Build and execute lifecycle campaigns in CRM tools.
• Design and run growth experiments to optimize customer journey.
• Own campaign strategy across multiple channels.

Skills

CRM execution

Lifecycle marketing

A/B testing

Cross-functional collaboration

Funnel analysis

Multi-channel campaign strategy

Tools

CleverTap

Braze

GA4

Mixpanel

Amplitude

Looker

Job description

We're actively recruiting a Product Growth Lead as we continue to scale our growing FinTech division at M-KOPA.

You'll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.

The Impact

Your campaigns will directly drive measurable customer and revenue growth while creating financial inclusion for Africa's traditionally excluded.

We've already helped over 7 million customers access over $2 billion in credit.

It's your chance to be part of something that's literally transforming lives across an entire continent.

The Opportunity

Mission-driven product growth

This is a rare opportunity to do genuinely meaningful work that scales - you'll drive growth for products that unlock financial progress for millions of people across Africa who've been excluded from traditional banking, while working at a profitable, rapidly-scaling fintech that's cracked one of the hardest problems in emerging markets.

Global recognition

Join a company named by TIME as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years.

Shape the growth playbook

You'll design experiments, prove what works, and turn learnings into scalable frameworks and repeatable playbooks - working with one of Africa's richest proprietary datasets and a unique distribution model (30+ field agents + telesales agents + digital channels).

Solve challenging & interesting problems

Work on customer lifetime value, lifecycle progression, alternative credit, and multi-market scale with real autonomy to shape strategy and execute it yourself.

Environmental impact

We're carbon-negative, having displaced over 2.1 million tonnes of emissions.

If you're a growth operator who's ready to move beyond optimising conversion rates for trivial products and want to build something that matters while accelerating your career in one of the world's fastest-growing tech ecosystems, this is it.

What You'll Do

This role blends strategy with hands-on execution.

You'll work hands-on in CRM and engagement platforms daily to build automated customer journeys yourself - from onboarding sequences to retention campaigns to churn prevention.

You'll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.

Your mission

Make every campaign smarter, faster, and more profitable than the last.

Your Core Responsibilities

• Build and execute lifecycle campaigns - Design and deploy end-to-end automated customer journeys (onboarding, activation, retention, churn prevention) in platforms like CleverTap / Braze.
• Design and run growth experiments - Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments.
• Own multi-channel campaign strategy and performance - Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents).
• Track and analyse funnel performance - Spot new opportunities by analysing funnel data.
• Translate data into strategy - Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points and recommend next actions that maximise ROI and customer lifetime value.
• Report clearly on activation rates, conversion, churn, and LTV - Provide actionable insights to leadership.
• Collaborate cross-functionally - Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing.
• Influence product roadmap - Provide customer insights from campaigns.
• Document and scale what works - Turn successful experiments into repeatable frameworks, playbooks, and dashboards.

Product Growth Tech Stack

• CRM / Lifecycle Tools : CleverTap, Braze
• Analytics : GA4, Mixpanel, Amplitude, Looker
• Channels : WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agent networks
• Data : Proprietary customer insights spanning millions of transactions across 5 African markets

What You Need

You’re a hands‑on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.

Required Experience

• 5+ years in lifecycle marketing, CRM, or product‑led growth roles (ideally at a fintech, mobile money provider, subscription company, or PAYG business).
• Hands‑on CRM / lifecycle execution – Built and ran end‑to‑end automated journeys in Braze, CleverTap, Customer.io, HubSpot, or Iterable.
• Multi‑channel campaign expertise – Deep experience with SMS, WhatsApp, push notifications, and in‑app messaging.
• Integrated digital campaigns with field sales teams or call centres.
• Structured experimentation mindset – Ran A/B tests with clear methodology and turned successes into playbooks.
• Funnel analysis and optimisation – Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop‑offs and act on insights.
• Cross‑functional collaboration – Worked directly with Product, Data, Operations, and Sales to align campaigns with customer behaviour.

What Success Looks Like

You'll see the direct impact of your work through improved activation rates, reduced churn, and increased lifetime value. You’ll own the end‑to‑end growth process – from identifying opportunities and designing experiments to building campaigns and scaling what works.

Success means turning insights into repeatable playbooks that drive measurable business outcomes while unlocking financial inclusion for millions of customers across Africa.

Location & Benefits

Fully remote role within UTC −1 to UTC time zones.

Work with diverse teams across the UK, Europe, and Africa.

Professional development programmes and coaching partnerships.

Family‑friendly policies and flexible working arrangements.

Well‑being support and career growth opportunities.

Our Mission

We create financial inclusion for the traditionally excluded through a fair, flexible, customer‑centric financing model.

We strive to drive greater inclusion of women, youth, and low‑income communities.

Our Impact

Our technology has created measurable change.

Connected

2.5 million first‑time mobile internet users connected.

Prosperous

62% of customers use M‑KOPA smartphones for income generation, with 35+ livelihoods created for agents.

Green

2.1 million tonnes of CO2 avoided through clean energy products, with over circular economy products provided.

Ready to build growth systems that create real‑world financial inclusion while advancing your career in fintech?

Why M‑KOPA?

At M‑KOPA, we empower our people to own their careers through diverse development programmes, coaching partnerships, and on‑the‑job training.

We support individual journeys with family‑friendly policies, prioritise well‑being, and embrace flexibility.

Join us in shaping the future of M‑KOPA as we grow together.

Explore more

Recognised four times by the Financial Times as Africa’s fastest‑growing companies and by TIME Most influential companies in the world. We’ve served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M‑KOPA is an equal‑opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M‑KOPA explicitly prohibits the use of forced or child labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice.

M‑KOPA shall ensure that its employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M‑KOPA does not collect / charge any money as a pre‑employment or post‑employment requirement.

This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis.

Shortlisting and interviews will take place at any stage during the recruitment process.

We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M‑KOPA undertakes pre‑employment background checks as part of its recruitment process, these include criminal records, identification verification, academic qualifications, employment dates and employer references.