Product Content Strategist

Sabenza IT & Recruitment; Pretoria; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic recruitment agency is seeking a Product Content Strategist to devise and implement content strategies across digital platforms. The ideal candidate has over 5 years of experience in content strategy and product writing, with strong skills in SEO and Agile collaboration. You will be crafting compelling content for product listings that enhances user experiences and boosts conversions. This role is remote, offering an innovative and collaborative work environment.

Qualifications

• 5+ years in content strategy and product content writing for enterprise platforms.
• Proven IA and structured content skills with portfolios showing outcomes.
• Strong SEO capabilities focusing on commerce and data-informed iterations.

Responsibilities

• Set content strategy for product listings and category experiences.
• Plan information architecture to improve findability.
• Write and edit various content types for product discovery.

Skills

Content strategy

Product content writing

SEO knowledge

Agile collaboration

Stakeholder management

Tools

Adobe Experience Manager

Adobe Target

Job description

Overview

This is a remote position.

Join Our Team as a Product Content Strategist!

Are you a wordsmith with a passion for crafting click-worthy content that drives sales and delights customers? Do you geek out over taxonomy, love tweaking microcopy for maximum impact, and thrive in a fast-paced, collaborative environment? We’re looking for a Product Content Strategist to shape the voice of our enterprise-level web, mobile, and commerce platforms. If you’re ready to make products irresistible and journeys seamless, this is your moment to shine!

Why This Role Rocks

You’ll be the mastermind behind the end-to-end content strategy for product listings, detail pages, category experiences, and navigation copy across multiple brands and markets. Your words will power discoverability, spark desire, and drive conversions. Working with UX, SEO, Analytics, and Engineering, you’ll create content that’s as persuasive as it is precise, turning browsers into buyers.

Ready to Apply? Here’s What to Include

• A portfolio with 3–5 PLP / PDP samples (bonus points for before / after or test results).
• A short content case study showing off your strategy, IA decisions, and outcomes.

Requirements

• 5+ years in content strategy and product content writing for enterprise‑scale web, mobile, and / or commerce portals.
• Demonstrable IA / structured content skills: taxonomy, schema, and component ‑ based content models for PLP / PDP.
• Persuasive, conversion‑oriented writing for product listings and detail pages—portfolio with before / after or A / B outcomes.
• Strong grasp of SEO for commerce (query intent, entity coverage, internal linking) and analytics‑informed iteration.
• Experience collaborating in Agile product teams, managing backlogs, and meeting sprint commitments.
• Excellent stakeholder management and the ability to present content rationale using data and customer insights.

Duties

• Set content strategy for PLP / PDP and category experiences across multiple brands / markets; define voice, tone, and evidence‑based messaging frameworks that increase CTR, add‑to‑cart, and revenue per visit.
• Plan and orchestrate information architecture (taxonomy, facets, filters, naming, microcopy) to improve findability and reduce friction across web and app journeys.
• Write and edit at scale: compelling headlines, benefit‑led bullets, specs, comparison modules, and guided selling microcopy for product discovery.
• Operationalise content: build reusable templates, content models, and governance (style guides, editorial checklists, QA) to drive consistency across markets.
• Partner with optimization & analytics: run A / B and multivariate tests (e.g., CTA language, above‑the‑fold modules) and use insights to iterate content for measurable lifts.
• Work in enterprise CMS & marketing stacks, ideally Adobe Experience Manager (AEM) for content modeling / authoring, Adobe Target for personalization / experiments.
• Campaign for cross‑channel messaging coordination.
• Collaborate daily with UX / Product, Design, Merchandising, SEO, and Engineering to ship content on time to release trains / sprints.

Why You’ll Love Working with Us

Join a dynamic team where creativity meets data‑driven impact. You’ll have the freedom to innovate, the tools to succeed, and the chance to shape the future of eCommerce for global brands. Ready to make every click count?

PLP / PDP, PRODUCT CONTENT WRITING, Content Design, UX Writing