Principal & Journey & MarTech Analytics

Boardroom Appointments; Randburg; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A prominent recruitment firm in South Africa seeks a Principal for Journey & MarTech Analytics. The ideal candidate will have extensive experience in digital customer experience and marketing technologies. Responsibilities include coordinating analytics platforms, maintaining tagging systems, and improving ROI on performance marketing budgets. A degree in an analytical field and strong analytical skills are required for this role. Join a dynamic team dedicated to enhancing digital user journeys and optimizing marketing strategies.

Qualifications

• 5-8 years of experience gathering requirements and analyzing data.
• Experience in drafting and implementing Journey Analytics initiatives.
• Strong knowledge of MarTech and digital marketing technologies.

Responsibilities

• Coordinate with system owners for marketing technology platforms.
• Setup and maintain Adobe and Google Analytics taggings.
• Drive improvements on marketing spend return and performance.

Skills

Digital Customer Experience (DCX)

MarTech knowledge

Performance marketing expertise

Analytics tracking

Communication skills

Education

Degree in an analytical field

Post Graduate qualification

Tools

Adobe Analytics

Google Analytics

Google Tag Manager

Facebook Ads

Google Optimize

Job description

About the job Principal: Journey & MarTech Analytics

• A Degree in an analytical field, e.g., Informatics, Computer Science, Data Science, Commerce
• A Post Graduate qualification is preferred

Experience

• 5-8 years of experience gathering requirements and analyzing data
• 8-10 years working experience preferred
• Experience required with a proven track record in the drafting and implementation of Journey Analytics, driven initiatives on Digital Projects
• Extensive Digital Customer Experience (DCX) and personalization knowledge
• Proven track record in MarTech and related marketing areas such as performance media buying, digital analytics, content management systems, email marketing automation and personalization
• Working experience with Facebook Ads/Google Ads/Adobe Analytics/ with the respective platforms analytics tracking capabilities (Facebook Pixels, Google Ads Conversion Tracking)
• Excellent communication and presentation skills, able to collaborate with cross-functional teams, within the Division or others
• Experience implementing tracking using Tag Management systems such as Adobe Launch or Google Tag Manager (GTM) to implement tracking on Content and e-Commerce sites
• A minimum of 5 years working with Marketing Technology (MarTech) such as Adobe Analytics, Google Analytics, Google Optimize, Data Studio, DMPs, CDPs, Google Tag Manager
• Experience working in performance marketing or eCommerce environment (advantageous)
• Ability to tie personalisation and optimization initiatives to drive ROI
• Experience in funnel analytics and digital marketing technologies
• Adobe Analytics and Adobe Launch
• Google Analytics
• Google Optimize

Responsibilities:

• To understand the context and usage of the digital marketing technologies for digital user journeys and analysis
• Coordinate with the system owner for assigned marketing technology platforms to ensure reporting requirements are fulfilled
• Serve as super-user to figure out possible workflows and help non-technical marketers run better performing campaigns
• Manage the departments marketing analytics requests with Data/Tech Teams or external vendors
• Setup and maintain Adobe Analytics and Google Analytics taggings for new campaigns
• Develop and maintain Google Datastudio/Tableau/PowerBI dashboards for daily/weekly/monthly performance marketing tracking
• Ensure that Executive-level reporting is available to track key KPIs and is accurate and fit-for-purpose relative to the business value drivers
• Drive an improvement in the return on spend of the performance marketing budget as per the internal KPI
• Provide input to the development of Audience segmentation strategies, relative to MarTech capabilities and outputs to help drive the commercialization of our digital data
• Align with broader MCG strategic initiatives to deliver value for the business and Group Digital
• Use insights to drive strategic and operational KPIs
• Provide input to the development of ML models, with Data Science, to drive personalization initiatives and commercial outcomes and ROI
• Work with MCG stakeholders to implement and share learnings and successes across markets
• Measure success and communicate learnings to relevant stakeholders to drive strategic build and optimization decisions
• Develop and document working strategies on how journey optimization and personalization strategies impact key business objectives, revenue and cost savings
• Use Analytics and insights on the end-to-end customer journey to help reach the internal subscriber growth KPI
• Improve the efficiency of the customer journey by providing recommendations to improve conversions as per internal KPIs
• Perform analytics on the end-to-end digital funnel and provide insights and recommendations on areas to be optimized
• Drive the governance and usage of Google Analytics/Google Tag Manager across the business
• Build dashboards that allow Business units to measure the efficiency of products and marketing campaigns
• Work with BI teams to align dashboarding outputs to align to the KPIs defined in the Measurement Framework and business best practices
• Implement digital analytics solutions on eCommerce, content and viewing sites and apps in line with best practices and business
• Conduct Analysis on the performance of Customer Value Management (CVM) campaigns, Partnerships and Performance Marketing (PMKT) efforts and provide insight and recommendations to optimize funnel performance.
• Utilize Customer Lifetime Value (CLV) metrics and attribution models to improve the advertising journey and campaign targeting
• Report on traffic, conversions, acquisitions and retention of customers, driven by Public Relations (PR) & Social Media, PMKT, Partnerships, and CVM and direct traffic to the home page/landing pages
• Develop, track and report on Key KPIs pertaining to Digital traffic, Acquisition, Conversions, CLV, CAC and Retention
• Work collaboratively with the performance marketing teams providing insight and reporting on Audience behaviour, CLV and Return on Ad Spend (ROAS) metrics
• Perform analytics on the end-to-end digital funnel and provide insights and recommendations on areas to be optimized
• Drive the governance and usage of Google Analytics/Google Tag Manager across the business
• Build dashboards that allow Business units to measure the efficiency of products and marketing campaigns
• Work with BI teams to align dashboarding outputs to align to the KPIs defined in the Measurement Framework and business best practices
• Implement digital analytics solutions on eCommerce, content and viewing sites and apps in line with best practices and business
• Conduct Analysis on the performance of Customer Value Management (CVM) campaigns, Partnerships and Performance Marketing (PMKT) efforts and provide insight and recommendations to optimize funnel performance.
• Utilize Customer Lifetime Value (CLV) metrics and attribution models to improve the advertising journey and campaign targeting
• Report on traffic, conversions, acquisitions and retention of customers, driven by Public Relations (PR) & Social Media, PMKT, Partnerships, and CVM and direct traffic to the home page/landing pages
• Develop, track and report on Key KPIs pertaining to Digital traffic, Acquisition, Conversions, CLV, CAC and Retention
• Work collaboratively with the performance marketing teams providing insight and reporting on Audience behaviour, CLV and Return on Ad Spend (ROAS) metrics
• Conduct A/B tests to drive improvement of conversions on the platform by analysing customer behaviour and platform interaction
• Build governance around running, updating and optimizing personalization initiatives
• Manage digital property personalization master document to track initiatives
• Ensure that all personalization initiatives are well documented, and process oriented
• Prioritize and drive programs to improve Digital Experience
• Implement and develop business cases to motivate for initiatives