Performance Marketing Executive

DataFin; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading Telco/VoIP provider in Cape Town is looking for a Junior Performance Marketing Specialist. This role involves assisting in the management of digital marketing campaigns across paid search and social media. Ideal candidates have a Bachelor's degree in Marketing and 1-2 years of experience in digital marketing. It's an excellent opportunity to gain experience in a dynamic environment while helping small businesses succeed.

Qualifications

• 1-2 years of experience in digital marketing, with a keen interest in paid search and social media.
• Strong analytical skills and understanding of data-driven insights.
• Previous experience in a B2B or telecom/SaaS environment is advantageous.

Responsibilities

• Assist in the management and optimisation of digital marketing campaigns.
• Support the Performance Marketing Lead in analysing campaign performance.
• Help manage the online sign-up funnel and free trial campaigns.

Skills

Digital marketing

Google Ads

Analytical skills

Communication

Teamwork

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

Job description

ENVIRONMENT

Our client, the UK’s most awarded and fastest-growing next-gen Telco/VoIP provider for small businesses, is looking for a Junior Performance Marketing Specialist to join their Cape Town office. This role is ideal for an enthusiastic individual eager to grow in digital marketing, supporting the Performance Marketing Lead in executing campaigns across multiple channels. It's a great opportunity to develop hands-on experience in a dynamic and supportive environment while helping drive the success of small businesses.

DUTIES

• Assist in the management and optimisation of digital marketing campaigns across paid search, social media, and other channels.
• Support the Performance Marketing Lead in analysing campaign performance and identifying areas for improvement.
• Help manage the online sign-up funnel and free trial campaigns, aiming to increase conversion rates. Contribute to A/B testing efforts and the analysis of results to enhance campaign effectiveness.
• Collaborate with the marketing team to align digital marketing efforts with overall business objectives.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.
• 1-2 years of experience in digital marketing, with a keen interest in paid search and social media.
• Experience in Google Ads is mandatory
• Basic understanding of digital marketing tools and platforms, including Google Analytics.
• Previous experience in a B2B or telecom/SaaS environment is advantageous but not required.

ATTRIBUTES

• Strong analytical skills with an aptitude for understanding data-driven insights.
• Excellent communication and teamwork abilities, with a proactive and eager-to-learn attitude.