Paid Media Specialist

Boardroom Appointments; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading recruitment agency is seeking a skilled marketing professional in Cape Town with over 3 years in paid media advertising. The role involves managing and optimizing digital campaigns, collaborating with teams to create effective strategies, and ensuring ad delivery efficiency. A solid understanding of advertising tools and a strong commercial acumen are essential. This position offers the opportunity to work within a dynamic environment, contributing to innovative marketing solutions.

Qualifications

• 3+ years experience in paid media advertising or digital campaign management.
• Proven track record in delivering large campaigns across digital channels.
• Broad knowledge of the media and marketing ecosystem.

Responsibilities

• Manage and ensure data and technology maximize ad delivery effectiveness.
• Collaborate with creative, strategy, and technology teams.
• Evaluate campaign strategies and optimize performance.

Skills

Paid media advertising experience

Analytical skills

Proficiency in AdWords and Google Ads

Strong commercial acumen

MS Office proficiency

Education

Degree or Diploma in Marketing/Advertising/Media

Tools

Braze

Salesforce

Google Ads

Meta

DV360

TikTok

Job description

• Degree or Diploma in Marketing,Advertising,Media or related (essential).
• +3 years experience in paid media advertising or a digital campaign management role in an ad ops environment (essential)
• A proven track record of delivering multiple and large campaigns across digital touchpoints and channels,using analytics to inform and scale successful marketing campaigns (essential).
• Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) (essential).
• Broad knowledge of the media and marketing ecosystem - (essential).
• Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience (essential).
• Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
• Strongproficiencyin MS Office (essential).
• Experience using marketing automation tools like Braze, Salesforce, Insider etc (advantageous)

Responsibilities:

• Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.
• Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
• Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.
• Ensure invoices are accurate and campaign budgets are executed within required parameters.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
• Conduct research and utilise insights to optimise and grow future campaigns.
• Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.