Online Sales Manager

Global One; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A digital marketing firm in Cape Town seeks an experienced Online Sales Manager to drive sales conversions and lead initiatives in B2C markets. Your role will focus on managing e-commerce aspects, optimizing the marketing budget, and working closely with marketing teams to boost return on investments. You should have a strong background in online commerce and relevant experience in data analytics, performance marketing, and customer engagement. This position demands strong analytical and communication skills along with a proactive approach to problem-solving.

Qualifications

• 3-5 years of relevant experience in managing online e-commerce.
• At least 2 years of experience in social commerce and progressive performance marketing.
• Proven track record of B2C dot com sales.

Responsibilities

• Define target audience and design CRM programs.
• Manage direct-to-consumer ecommerce promotions across various channels.
• Facilitate the Data Analytics team for metrics and analysis.

Skills

Strategic decision-making

E-commerce management

Performance marketing

Customer service orientation

Analytical skills

Project management

Communication skills

Education

Degree/Diploma in Marketing, Business, Data Analytics

Tools

Google Analytics

CRM systems

Job description

As an Online Sales Manager (Online B2C), you will spearhead initiatives and make key business decisions in driving sales conversions and top line goal using data insights. This includes owning the marketing budget and working closely with the different marketing specializationteams to optimizeits ROIs.

Requirements

• Degree/ Diploma in Marketing, Business, Data Analytics or relevant discipline
• 3 5 years of relevant experience in managing pure play online ecommerce
• At least 2 years of relevant experience in social commerce, progressive performance marketing, site merchandising and ecommerce experience
• Possess proven track record of B2C dot com sales and strong acumen for online business
• Knowledge of Google Analytics and/ or other digital marketing analytics tools
• Basic understanding of Customer Relationship Management (CRM) systems or marketing automation tools
• Knowledge of the latest technology developments and happenings
• Customer service oriented individual with the ability to maintain positive attitude in all situations
• Ability to excel in a cross functional environment
• Highly energetic and independent with the ability to multi-task and thrive in a fast-paced start-up environment
• Strong prioritizing, presentation, budgeting, project management (from conception to completion) and planning skills
• Strong analytical, troubleshooting and problem-solving skills
• Strong communication and interpersonal skills

Responsibilities

• Understand and define individual brands target audience in driving buyers acquisitions and the designing of CRM programs
• Understand and define individual brands target audience in designing CRM programs, driving buyers acquisitions and encouraging repeat purchases
• Lead and manage all aspects of direct-to-consumer ecommerce promotions in the area of Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, product management and marketing, social media and other digital publicizing channels
• Steer and lead requirements gathering to facilitate the Data Analytics team in generating metrics and analysis for business decisions in the area of business processes, customer experience and sales growth
• Drive business requirements to improve website usability improvements (UX/ UI), including navigations, shopping and checkout experience
• Work with Product Management team for the delivery of improvement and enhancement works
• Work closely with the Operations team to ensure the delivery of the best customer service and fulfilment that adhere to the various brands expectations