OEM - Head of Strategic Marketing EE Vacancy - Centurion

Select Motor Recruitment; Pretoria; On-site; ZAR 1 800 000; Full time

Job summary

A recruitment agency is seeking an experienced Head of Marketing to provide strategic direction within the automotive space. The ideal candidate has 3-5 years of experience in a senior marketing position and possesses strong digital marketing skills. Responsibilities include collaborating on long-range plans, enhancing brand equity, and conducting customer insight research. The role requires a solid understanding of the Automotive industry and a bachelor's degree in a relevant field.

Benefits

Car allowance

Cell allowance

Travel covered by the company

Medical Aid (50/50)

Provident fund (70% company / 30% employee)

Qualifications

• 3-5 years in a senior position with Sales & Marketing experience.
• Experience leading the function.
• Strong understanding of the Automotive industry.

Responsibilities

• Develop Long Range Plans with the Product and Strategy team.
• Reinforce brand identity across all touchpoints.
• Conduct mystery shopping to evaluate customer experience.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Marketing

Customer Acquisition

Team Management

Public Speaking

Education

Bachelor's degree in marketing, engineering or related field

MBA

Tools

CRM software

Dealer Management System

Google AdWords

Job description

Report to: CEO

Remuneration: R1.8M per annum | cell allowance R1000 p/m | Car allowance R8000 p/m | Bonus 20% of CTC | Travel covered by company | Medical Aid 50/50 (Discovery) | Provident fund 70% company / 30% employee

Note: EE Vacancy

Purpose Of The Job

Our client is looking for an experienced Head of Marketing to join their team. They are looking for a well‑rounded Marketing professional from B2C and B2B within automotive space. The key expectation from the role is to provide vision and direction for achieving the desired objectives in South Africa. The person should be able to provide strategic and tactical marketing (market penetration segmentation and commercialization and launches) to enhance brand equity the OEM and its products. This individual must be a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (brands Dealers and Customer including the CEO and other DHs of the company). This individual will collaborate with the business development and commercial sales teams and will interact globally.

Responsibilities

Strategic Alignment

• Collaborate closely with the Product and Strategy team to develop Long Range Plans (LRPs)
• These plans should outline our marketing strategies objectives Product Introduction and successful launches Brand Equity and tactics over the next 3-5 years
• Leverage insights and deliverables to build our marketing approach
• Understand market dynamics customer preferences and emerging trends for vital strategic directions with the highest focus on significantly outgrowing Industry growth rate

Brand Custodianship

• As custodians of the brand Marketing should reinforce our brand identity across all touchpoints with consistent messaging visual elements and brand voice
• Building upon CVPs across model lineups and attaining the desired saliency recall and board affinity
• Develop brand guidelines that empower our teams to communicate effectively while maintaining brand integrity

Customer Insight and Experience

• Marketing owns the process of customer insight developing insights from deep customer connections and research into customer feedback market research and performance data
• Converting insights into winning propositions and direction
• Conducting mystery shopping to evaluate the robustness of our sales pitch customer treatment during test drives and the overall dealership experience
• Collaborate with Sales and After‑Sales teams to address gaps and elevate customer experience

Strategic Partnerships

• Explore collaborations with external partners influencers and industry players
• These partnerships amplify our reach and enhance brand affinity
• Identify critical events sponsorships and community initiatives that align with our brand values

Supporting CVP After‑Sales Brand Equity

• Marketing is crucial in supporting different aspects of the brand

Specifically

• Employee Value Proposition (EVP) : Collaborate with HR to support them in enhancing our EVP
• A strong EVP attracts and retains top talent reinforcing our brand as an employer of choice

Brand Equity with Existing Customers

• Work closely with After‑Sales to support them in enhancing and nurturing brand loyalty among existing customers
• Strengthening this relationship contributes to long‑term success
• Craft implement and monitor strategies for all Marketing agencies including Digital Advertising Communications (PR) and Creative
• To track the brand equity through independent agency to understand Brand in a nutshell from the customer perspective
• This shall help to improve / modify the brand communication to the market to achieve the desired brand positioning
• To improve volumes and market share of the brand by organizing BTL / ATL activities
• This leads to creation of brand awareness walk‑ins and highlights product advantages
• New variants development by understanding the competitor product analysis competition tracking and market analysis

Requirements / Qualifications

• 3-5 years in a current relevant senior position with experience in Sales & Marketing handling
• Experience of leading the function is a plus
• Exposure to customer care and product development is another plus
• Must Have : Bachelors degree in marketing engineering or related field
• Good to have : MBA desirable
• Strategic marketing leader
• Full spectrum marketing experience : Traditional Marketing and Modern Marketing
• Category / business ownership mindset
• Consumer insight driven
• South African market awareness
• Sales grounding
• Experience running successful marketing campaigns
• Exposure in managing CRM
• Very strong experience of digital marketing
• Understanding of the Automotive industry
• Channel / Network development
• Strong understanding of Digital marketing
• Experience with CRM software and DMS (dealer management system)
• Solid knowledge of web analytics and Google Ad words
• People management Interpersonal Skills Strategic thinking
• Creative thinking execution excellence
• Strong analytical and multi‑tasking skills
• Demonstrated influencing skills
• Leadership skills with the ability to set and prioritize goals
• Collaborative works across product sales finance aftersales dealers
• Agile fast‑paced mindset embraces modern marketing and change
• Bold (Goal‑driven) impatient ambitious not comfortable sitting still

Internal Stakeholders

• Sales Teams
• Logistics Team
• Aftersales Team
• Product & Finance teams
• HR Team

External Stakeholders

• Vendors
• Dealerships
• Advertising
• IO Support functions agencies

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application kindly consider your application as unsuccessful.

Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements Select Motor Recruitment reserves the right not to respond to your application.

Applications should be submitted no later than Monday 10 September 2025.

Required Experience : Director

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type: Full‑Time

Experience: years

Vacancy: 1