Mid Research and Insights Analyst (Tool Expert)

Ogilvy Social.Lab; Johannesburg, Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading marketing agency is seeking a Mid Research and Insights Analyst to lead social and digital data analytics efforts. The candidate should have extensive experience with tools like Talkwalker and Brandwatch, focusing on delivering actionable insights and strategic recommendations for clients. This full-time position offers an attractive package, continuous training, and an opportunity to grow within a dynamic agency environment.

Benefits

Attractive package and benefits

Continuous training and development

Career growth opportunities

Qualifications

• 3-6 years of experience in Social/Digital/Search Data Analytics.
• Ability to derive actionable insights from qualitative and quantitative data.
• Strong understanding of social media performance metrics.

Responsibilities

• Own the usage and training of the tool stack for social listening.
• Analyse data to provide actionable insights.
• Design reports and audits with strategic recommendations.
• Collaborate with WPP and external data providers.

Skills

Social media and digital analytics expertise

Strong research and analytical skills

Proficiency in social listening tools

Understanding of social media landscape

Excellent reporting and visualization skills

Tools

Talkwalker

Brandwatch

YouScan

Tubular

Rival IQ

SEMrush

Job description

Mid Research and Insights Analyst (Tool Expert)

Cape Town, WC, South Africa; Johannesburg, GP, South Africa

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi‑market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

YOUR MAIN RESPONSIBILITIES:

• Own the usage, training, expertise and governance of our best‑in‑class tool stack. Namely, social listening tools like Talkwalker, Tubular, YouScan and Exolyt, competitive analysis tools like Rival IQ, audience analysis tools like Profiler, Audiense or Global Web Index, trends and search tools like Semrush and Traajan or Social Lab Proprietary Tools, etc.
• Analyse social and digital data through the above‑mentioned set of tools based on a client briefing.
• Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
• Support planners in developing data‑validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
• Design insightful reports and audits with strategic recommendations.
• Deliver high‑quality service to local and international clients.
• Collaborate with WPP and external data providers.
• Participate in the creation of new, commercially viable data products.
• Client facing for the presentation of intelligence work.

YOUR TRACK RECORD SHOWS:

• 3 to 6 years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
• Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights.
• An expert in using social and digital monitoring technologies such as Talkwalker, Brandwatch, YouScan, Tubular, Exolyt, Rival IQ, Meltwater, SEMrush, etc.
• Expert in the understanding of social media and established understanding of the wider digital communication landscape.
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
• Eye for innovation and the next emerging platform, partner or tool.

MUST-HAVE:

• Strong tool expertise in the social intelligence space.
• Always‑on social listening analysis and insights generation.
• Cultural tracking (including trends) and insights generation for always‑on and campaign use.
• A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture‑first, community and creators‑led, audience‑first) and new channels’ codes.
• A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
• Strong reporting and visualisation skills.

NICE‑TO‑HAVE:

• Dashboarding, data collection and data visualisation experience.
• Knowledge of customer research is a plus.

WE OFFER YOU:

• A full‑time job within a growing and trendsetting agency.
• Attractive package and benefits.
• Continuous training and development.
• Career conversation and growing opportunities.