Media Account Manager

dentsu; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

An innovative marketing agency is seeking a Media Account Manager to oversee and enhance media activities for its portfolio of brands. This role involves strategic collaboration with clients and Dentsu partner agencies, managing budgets, and tracking KPIs to ensure campaign effectiveness. Ideal candidates will have substantial experience in media buying and digital marketing, along with strong analytical skills to present actionable insights. A full-time, permanent position located in Sandton, Johannesburg.

Qualifications

• Experience in media planning and buying.
• Strong background in digital marketing strategies.
• Ability to manage client relationships effectively.

Responsibilities

• Build and maintain strong relationships with brand client teams.
• Manage overall media activity and develop innovative media strategies.
• Monitor budgets and campaign performance, providing insights and reports.

Skills

Digital Marketing

Google Analytics

Media Buying

Media Planning

Social Media Management

Tools

Google Ads

Facebook Advertising

Google Marketing Platform

Job description

The MAM is the central contact person responsible for managing and driving all media-related aspects of the brands in his/her portfolio. This includes having a clear understanding of the brands, providing strategic direction, monitoring KPIs and budgets, and ensuring the effective implementation and buying of all campaigns.

Job Description :

Key responsibilities :

• Build and maintain strong relationships with respective brand client teams.
• Have a deep understanding of ABInBev's business and each brand within the portfolio.
• Manage the overall day-to-day media activity of the brands.
• Develop high-quality, innovative media strategies (traditional and digital) based on client briefs.
• Encourage collaboration with relevant Dentsu partner agencies, e.g., Dentsu Creative.
• Manage output across all Dentsu partner agencies and ensure seamless integration.
• Allocate realistic budgets to campaigns/media platforms and monitor spending.
• Agree on and track KPIs, ensuring they are met.
• Brief media planners to compile campaign schedules after strategy approval.
• Oversee schedule approval and ensure accurate buying briefs.
• Conduct monthly flow plan checks and address over- or under-spending.
• Continuously seek and present proactive media ideas to brand teams.
• Evaluate media proposals and make recommendations to clients.
• Prepare insightful post-campaign reports with recommendations for future campaigns.
• Coordinate with the insights division to drive competitive brand reviews when required.
• Assist the buyer in chasing creative material if needed.
• Communicate account status weekly to clients and internal teams.
• Support the BUD / Hub in providing portfolio-related information as required.

Assist the finance team in resolving invoice queries.

Location : Sandton

Brand : Iprospect

Time Type : Full time

Contract Type : Permanent

Required Experience :

Manager

Key Skills

Digital Marketing, Marketing, Google Analytics, Google Docs, Facebook Advertising, Google AdWords, Google Marketing Platform, Google Ads, Media Buying, Media Planning, Social Media Management, DoubleClick

Employment Type : Full-Time

Experience : years

Vacancy : 1