Marketing Technology Manager

Mediclinic International; Stellenbosch; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading healthcare provider in South Africa is looking for a Manager: Marketing Technology. This role is responsible for the operational delivery and optimisation of marketing technology platforms. You will lead a team, ensure compliance with data governance regulations, and optimize the use of technology to support marketing initiatives. The ideal candidate has extensive experience in marketing technology platforms and team management. If you are seeking a growth opportunity, apply now to join this innovative team.

Qualifications

• 5+ years’ hands-on experience with marketing technology platforms including CRM and automation.
• Prior experience in regulatory compliance frameworks like POPIA and GDPR.
• Experience in team leadership and vendor management.

Responsibilities

• Manage the operational delivery and optimisation of marketing technology platforms.
• Ensure compliance with internal governance and regulatory requirements.
• Lead and develop Program Coordinators to accomplish program activities.

Skills

Marketing technology platforms (CRM, automation, analytics, CMS)

Project and program management methodologies

Data governance and compliance (POPIA, GDPR, ASA)

Budget and vendor management

Stakeholder Engagement and Collaboration

Team leadership and people management

Digital marketing strategy and execution

Data analytics and ROI reporting

Communication and presentation skills

Problem-solving and process optimisation

Education

Bachelor’s Degree in Marketing, Information Systems, Business, or related field

Honours Degree in Marketing, Information Systems, or Digital Strategy

Tools

Microsoft

Salesforce

HubSpot

Adobe Experience Cloud

Job description

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Closing date: 15/01/2026
Number of positions: 1
Recruiter name:Fiona Simone Anderson
Reference number: 65977

MAIN PURPOSE OF JOB

The Manager: Marketing Technology (MarTech) is responsible for managing the operational delivery, optimisation, and integration of the organisation’s marketing technology platforms and solutions. The role ensures that marketing systems, marketing databases, mobile apps (Mediclinic Baby), automation, analytics, and customer data platforms are effectively utilised to enable personalised, compliant, and data-driven marketing initiatives. This includes overseeing daily MarTech operations, managing a team of Program Coordinators, ensuring vendor and stakeholder alignment, and embedding governance standards (e.g., POPIA, ASA). The position provides expertise to maximise ROI from marketing technology investments and supports the strategic objectives of the Marketing and Digital functions.

KEY RESPONSIBILITY AREAS

MarTech Platform Management: Oversee and optimise the performance, integration, and utilisation of marketing technology platforms (CRM, mobile apps (Mediclinic Baby), campaign automation, analytics, CMS). Ensure alignment with marketing and business objectives.

Data Strategy & Governance: Establish and maintain data quality standards and data management across all MarTech platforms. Ensure data integrity, standardisation and seamless integration between systems to enable personalised customer experiences and accurate reporting.

Team Leadership & Coordination: Lead and develop Program Coordinators, ensuring delivery of program activities, adherence to timelines, and continuous skills development. Foster a collaborative and high-performance culture.

Compliance & Governance: Ensure MarTech operations adhere to internal governance, POPIA, ASA, GDPR, and other regulatory requirements. Maintain audit trails, vendor compliance, and risk management frameworks.

Stakeholder Engagement: Collaborate with internal stakeholders and external vendors to align MarTech initiatives with business needs. Act as key liaison for system enhancements and issue resolution.

Performance Measurement & Reporting: Establish KPIs for MarTech effectiveness, provide analytics and insights to measure ROI of campaigns, and prepare reports for leadership decision-making.

Budget & Vendor Management: Manage MarTech budgets, contracts, and vendor relationships. Ensure cost-effective procurement and optimal use of marketing technology investments.

REQUIRED EDUCATION

• Bachelor’s Degree in Marketing, Information Systems, Business, or related field (NQF 7)

Desired Education:

• Honours Degree (NQF 8) in Marketing, Information Systems, or Digital Strategy. Certification in project management (Agile, PRINCE2, Scrum).
• Vendor-specific MarTech certifications (e.g. Microsoft, Salesforce, HubSpot, Adobe Experience Cloud)

REQUIRED EXPERIENCE

• 5+ years’ hands‑on experience with marketing technology platforms (CRM, marketing automation, leads and contact management, segmentation, analytics tools).
• Prior experience in regulatory compliance frameworks (POPIA, GDPR, ASA). Team leadership and vendor management experience

Desired Education:

• Private healthcare industry exposure. Experience with advanced data analytics, marketing ROI measurement, and integration with enterprise systems (ERP, clinical, CRM).

REQUIRED JOB SKILLS AND KNOWLEDGE

• Marketing technology platforms (CRM, automation, analytics, CMS)
• Project and program management methodologies
• Data governance and compliance (POPIA, GDPR, ASA)
• Budget and vendor management
• Stakeholder Engagement and Collaboration
• Team leadership and people management
• Digital marketing strategy and execution
• Data analytics and ROI reporting
• Communication and presentation skills
• Problem‑solving and process optimisation

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the Mediclinic Middle East Family

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