Marketing Team Lead

Unique Personnel (PTY) Ltd; Gauteng; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading staffing company in South Africa seeks a marketing professional to develop and implement annual marketing strategies aligned with business objectives. The role involves managing brand consistency across platforms and overseeing marketing calendars for cohesive communication. The ideal candidate should have a degree in Marketing or a related field, with 3–5 years of experience in marketing, especially in the automotive sector. Proficiency in digital marketing, SEO, and analytics tools is essential for success in this role.

Qualifications

• 3–5 years’ experience in marketing, preferably in the automotive sector.
• Proven track record in digital marketing and lead generation campaigns.
• Budget management and ROI-driven decision making.

Responsibilities

• Develop and implement annual marketing strategies aligned to business objectives.
• Manage brand management and corporate identity across all platforms.
• Ensure integrated communication across marketing channels.

Skills

Digital marketing

SEO

Social media

Email marketing

Paid advertising campaigns

Brand management

Lead generation

Analytical mindset

Education

Degree or Diploma in Marketing, Business Management, Communications

Tools

Google Analytics

Semrush

Marketing automation platforms

WordPress

Job description

Responsibilities

Develop and implement annual marketing strategies and plans aligned to business objectives.

Manage brand management, corporate identity, and brand consistency across all company platforms.

Manage company marketing calendars to ensure integrated, cohesive communication across all marketing channels.

Qualifications and Experience Required

• Degree or Diploma in Marketing, Business Management, Communications, or related field (NQF Level 6 or higher).
• 3–5 years’ experience in marketing, preferably in the automotive sector.
• Proven track record in digital marketing, brand management, and lead generation campaigns.

Specific Knowledge Required

• Strong experience in digital marketing, social media, SEO, SEM, email marketing, and paid advertising campaigns.
• Proven knowledge of automotive marketing, including retail and fleet customer segments.
• Analytical mindset with experience using Google Analytics, Semrush, marketing automation platforms, and reporting tools.
• Website and CMS management experience (WordPress preferred).
• Content strategy and copywriting skills, with customer focused messaging.
• Budget management and ROI-driven decision-making.