Marketing Specialist

Sentinel Staffing Services; Germiston; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading footwear distributor in Germiston is seeking a Marketing Specialist to manage comprehensive marketing strategies for a flagship brand. The role involves overseeing campaigns, collaborating with graphic designers, and adapting global strategies to the local market. Ideal candidates should have 3–5 years in marketing management within the footwear or fashion sector, along with strong project management and communication skills. This position operates within a fast-paced, creative environment focused on brand growth.

Qualifications

• 3–5 years’ experience in marketing management within footwear, fashion, or related consumer goods.
• Strong understanding of seasonal buying and promotional cycles.
• Ability to work effectively in a collaborative environment.

Responsibilities

• Develop and implement marketing strategies aligned to global direction and local market needs.
• Manage full end‑to‑end campaign execution across digital and traditional channels.
• Conduct market and competitor analysis to inform strategy.

Skills

Strategic marketing expertise

Digital marketing

Project management

Social media proficiency

Creative problem-solving

Communication skills

Education

Relevant marketing degree

Tools

Analytics tools

Job description

ABOUT THE ROLE

A leading wholesale footwear distributor is seeking a hands‑on Marketing Specialist to manage the full A–Z of marketing for a flagship brand.

This role operates at a Marketing Manager level and includes overseeing a senior graphic designer.

You will adapt global marketing strategies to the South African market, manage seasonal marketing cycles, and deliver campaigns that drive brand growth and consumer engagement.

This is a fast‑paced, highly collaborative environment with two other Marketing Specialists supporting different brands. They are experienced in both digital and traditional marketing, with strong agency and retail backgrounds.

WHO WE'RE LOOKING FOR

• 3–5 years’ experience in marketing management within footwear, fashion, or related consumer goods.
• Strong strategic and operational marketing expertise, including campaigns, digital marketing, and market research.
• Ability to localize global marketing strategies effectively.
• Understanding of seasonal buying and promotional cycles.
• Creative, energetic, enthusiastic, and solution‑driven.
• Excellent communication and collaboration skills.
• Strong project management and organisational abilities.
• Proficient in social media, email marketing, and analytics tools.
• Relevant marketing degree plus working knowledge of design processes.

KEY RESPONSIBILITIES

• Develop and implement marketing strategies aligned to global direction and local market needs.
• Manage full end‑to‑end campaign execution across digital and traditional channels.
• Conduct market and competitor analysis to inform strategy.
• Work closely with the senior graphic designer to create engaging, brand‑aligned content.
• Manage digital marketing activities including social media, emailers, and website updates.
• Support brand activations, pop‑up stores, and marketing events.
• Maintain consistent brand messaging across all platforms.
• Report on campaign results and optimise future activity.
• Meet performance standards and KPIs within required timeframes.

WORKING CONDITIONS

• Start Date : Immediate (notice periods respected)
• Location : Germiston (office‑based)
• Hours : Monday to Friday, 08 : 00–16 : 30, with overtime during peak periods.

CULTURE

We value excellence, accountability, teamwork, respect, and continuous growth. The ideal candidate thrives in a high‑performance, creative environment and enjoys producing meaningful work that drives results.