Marketing Manager

MyCareerCraft; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic marketing agency in Cape Town is seeking a hands-on marketer to drive growth through effective campaigns across multiple platforms. You will be responsible for developing marketing strategies, leading SEO initiatives, and managing paid advertising efforts. The ideal candidate has a strong background in digital marketing, expertise in lead generation, and proficiency with analytics tools like Google Analytics and HubSpot. This is a remote role that requires independence and analytical skills.

Qualifications

• Proven experience in a growth or digital marketing role.
• Comfortable with both strategy and execution.
• Able to work remotely and manage time effectively.

Responsibilities

• Develop and run marketing campaigns across various channels.
• Lead SEO strategy and handle paid ads.
• Track and analyze campaign results using analytics tools.

Skills

Lead generation and conversion

Analytical mindset

Digital marketing strategies

Content creation and management

SEO strategy

Tools

Google Analytics

SEMrush

HubSpot

Job description

Overview

Were looking for a hands-on, experienced marketer who knows how to drive real growth. This role is ideal for someone who understands how to bring in high-quality leads, track the customer journey, and turn interest into sales.

You'll be responsible for building and running marketing campaigns across various channels, using data and insights to make smart decisions. You'll need to be comfortable with both strategy and execution, and confident working independently.

Responsibilities

• Develop and run marketing campaigns across email, paid ads, social media, and the website
• Lead SEO strategy including keyword research, on-page improvements, and backlink opportunities
• Create and manage content that helps attract and convert the right audience
• Handle paid ads across Google, LinkedIn, Facebook, Instagram and other relevant platforms
• Track and analyse campaign results, using tools like Google Analytics and HubSpot
• Set up A/B tests, manage budgets, and optimise campaigns for better results
• Build and maintain dashboards to keep the team informed on performance
• Own the lead generation process from end to end

Qualifications

• Proven experience in a growth marketing or digital marketing role
• Strong skills in lead generation and conversion
• Solid understanding of both organic and paid marketing strategies
• Experience with tools like Google Analytics, SEMrush, and HubSpot
• Confident in running campaigns across multiple platforms
• Able to write and oversee quality content and messaging
• Analytical mindset with a focus on results and performance
• Comfortable working remotely and managing your own time and output

If youre someone who likes using data to guide decisions and enjoys turning ideas into action, this could be a great fit.