Marketing Manager – LCV

DAV Professional Placement Group; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A prominent placement agency is looking for a Marketing Manager to develop comprehensive marketing plans for the LCV segment. This role requires a strong background in automotive marketing with at least 5 years of experience. The Marketing Manager will work closely with various teams to enhance brand visibility and market share. Ideal candidates should hold a Bachelor's Degree in Marketing and possess strong digital marketing skills.

Qualifications

• Minimum 5 years of OEM commercial marketing management experience, preferably in the automotive industry.
• Strong knowledge of product positioning and consumer trend analysis.
• Proficient understanding of digital marketing and related platforms.

Responsibilities

• Develop and execute marketing plans and campaigns.
• Conduct market research and competitor analysis.
• Collaborate with cross-functional teams to ensure marketing alignment.

Skills

Campaign planning

Digital marketing

Project management

Education

Bachelor's Degree in Marketing

Job description

Overview

Job title : Marketing Manager – LCV

Job Location : Gauteng, Johannesburg

Deadline : October 26, 2025

Purpose of Role

• As the Marketing Manager for LCV, you will be responsible for developing and implementing comprehensive marketing plans and programs aimed at positioning the business as a compelling brand to consider whilst establishing brand equity and ensuring LCV product-line consideration with the over-arching objective of increasing market share of the Business LCV model range in the market. You will work closely with the Head of Strategic Marketing to drive business growth and establish the Business as a prominent player in the LCV segment and the automotive industry in South Africa at large

Responsibilities

• Develop and execute marketing plans and campaigns to support the positioning of the Business as a lifestyle brand in the LCV market in line with the Marketing strategy and commercial business objectives with a key focus on consumer penetration and market share increment.
• Have consistent clear understanding of the MSA commercial objectives, Dealer network requirements and Automotive industry positioning to allow for commercially driven marketing planning and deployment
• Conduct market research and competitor analysis along with Marketing Analyst to identify key trends to guide marketing planning processes that will determine the best channels and mediums to optimize for integrated campaigns and dealer programmes.
• Collaborate with cross-functional teams (including Product Development, Sales, After-Sales and Operations) to ensure alignment of marketing initiatives with overall business goals and requirements.
• Develop brand building tactics that communicate the Customer Value Proposition and Product USP’s to the correct audience segments and consumer groups through creative content creation and innovative tactical deployment.
• Position the LCV range in line with commercial requirements through the identification of various channels and mediums such as Digital, PR, Media, Sponsorship, Experiential Marketing, Influencer Marketing, Strategic s etc. to enhance brand visibility and reach as well as increase model product consideration.

Qualifications & Experience

• Diploma, Bachelor’s Degree in Communications, Marketing, PR, Business
• Minimum 5 years of OEM commercial marketing management experience, preferably in the automotive industry
• Strong knowledge of product positioning, consumer trend analysis, campaign planning, development and execution as well as strong project management experience.
• Proficient understanding of digital marketing and related platforms.
• Media / Advertising / Branding jobs