Marketing Manager – Execution Excellence & Campaign Activation Fmcg / Cpg / Otc | Boutique Bran[...]

Acdoco Sa; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing firm in Johannesburg is looking for a hands-on Marketing Manager to drive execution of marketing initiatives. Your role will involve leading a team, managing campaigns across multiple channels, and ensuring measurable results. Candidates should have 5-7 years of experience in FMCG or retail environments, along with a proven track record in campaign management. Join us to make a real impact and see your marketing efforts drive sales in a fast-paced environment.

Qualifications

• 5–7 years' marketing experience in FMCG, CPG, or retail.
• Proven track record of campaign execution management.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Execute integrated marketing campaigns across all vehicles.
• Track campaign performance against agreed KPIs.
• Coordinate with teams to ensure marketing aligns with sales objectives.

Skills

Hands-on marketing experience

Project management

Strong commercial awareness

Team management

Education

Bachelor’s degree in Marketing or related field

Job description

About the Role

ACDOCO SA seeks a hands‑on Marketing Manager to drive flawless execution of our marketing initiatives across all channels.

This is an execution‑focused role where you’ll translate strategies (formulated by the team) into tangible market results.

You’ll lead a lean team including our Digital & Influencer Marketing Specialist, Shopper & Trade Marketing Manager and Experiential Manager, ensuring every campaign delivers measurable commercial impact.

Having won over 31 international performance awards since we need someone who thrives on getting things done – not just another strategist, but a marketing operator who can take a brief and run with it, delivering exceptional execution across retail, e‑commerce, q‑commerce, digital, and shopper touchpoints.

Key Responsibilities

Campaign Execution & Activation

• Execute integrated marketing campaigns from brief to completion, ensuring on‑time, on‑budget delivery across all vehicles
• Activate brands at retail through innovative POS, in‑store promotions, and shopper marketing initiatives
• Manage day‑to‑day campaign operations including artwork approvals, print production, and distribution logistics
• Coordinate with commercial and merchandising teams to ensure marketing activities align with sales / portfolio objectives and grids
• Drive digital campaign execution through your direct reports, ensuring alignment to integrated approach
• Directly manage the Digital & Influencer Marketing Specialist and Experiential Manager
• Coordinate with international marketing teams and suppliers for campaign approval and execution
• Brief and manage creative agencies, ensuring outputs meet brand standards and deadlines
• Build strong working relationships with commercial, logistics and merchandising teams

Performance Tracking & Reporting

• Track campaign performance against agreed KPIs, targets, ROMI, ROI and sales‑out volume baseline lift
• Prepare weekly execution updates and monthly performance reports
• Monitor budgets and ensure optimal allocation across campaigns
• Execute comprehensive quarterly reports
• Identify execution / performance / cost efficiency improvements and implement process optimisation improvements

What We’re Looking For

• 5‑7 years' hands‑on marketing / trade / shopper experience in FMCG, CPG, or retail environments
• Proven track record of campaign execution and activation management
• Strong project management skills with ability to juggle multiple campaigns simultaneously
• Experience managing small teams and boutique agencies
• Retail, trade and shopper marketing execution experience is crucial
• Bachelor’s degree in Marketing, Business, or related field

Critical Execution Skills

Critical Execution Skills

• Action‑oriented : You measure success by what gets done, not what gets planned
• Detail‑obsessed : Nothing slips through the cracks on your watch
• Commercially minded : Every execution decision considers sales impact / sales‑out volume uplift / ROI
• Process‑driven : You create systems that ensure consistent delivery
• Results‑focused : You track everything and optimize based on data

What We DON’T Need

What We DON’T Need

• Another pure strategist or “big picture thinker” (this is only part of the scope)
• Someone who needs extensive briefing – you should grasp concepts quickly and execute
• One who needs multiple meetings and committees to make decisions
• Portfolio hoppers – we value stability and commitment

Your Support Structure

• Chief Shopper Officer : Provides shopper / consumer insights, retail strategy, and commercial direction
• Strategy Head : Delivers brand strategy, positioning, and long‑term planning
• Your Direct Reports Digital & Influencer Marketing Specialist : Executes all digital campaigns and influencer partnerships
• Experiential Manager : Manages events, activations, and brand experiences
• Shopper & Trade Marketing Manager : Executes all in‑store / ecommerce activity including plans, POSM, retail / merch training, incentives, bundles, VAPs etc.

The Brands You’ll Love

Portfolio includes Batiste Dry Shampoo, Dr. Beckmann, Hero Mighty Patch, The Breath Co / Therabreath, Jordan Oral Care, LifeStyles Condoms, SKYN, AnuSol, Contempo Condoms, Alpecin and more 31 international performance awards since

First 30 Days

Work on brands your friends actually use / talk about

• What Success Looks Like First 30 Days Take ownership of all active campaigns and ensure seamless continuation
• Meet with all key stakeholders and establish working rhythms
• Review and optimize current execution processes

First 90 Days

• Successfully execute at least 2 major campaigns end‑to‑end
• Establish clear KPIs and reporting structures for your team
• Implement at least 3 process improvements that enhance execution efficiency

Why Join ACDOCO SA?

• Real Execution Impact Your work directly drives sales – see results on shelf within weeks
• Clear accountability and ownership of marketing execution

Interview Process

• Initial Screen (25 minutes) : Quick assessment of execution experience
• Case Study (take‑home) : We’ll provide a real campaign brief – show us your execution plan
• Team Interview (50 minutes) : Meet the Commercial Director and Strategy Head
• Reference / Credit / Criminal Checks : We will verify your execution track record

Ready to Drive Execution Excellence?

If you’re tired of endless meetings and want to be the person who makes marketing happen, we want to hear from you.

This role is perfect for someone who gets satisfaction from seeing campaigns come to life and deliver results.