Marketing Manager

Everything HR / Interviewing Dynamix; Pretoria; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading financial services entity in Pretoria seeks an experienced Marketing Manager to enhance brand visibility and drive market penetration. The role involves strategic marketing leadership, campaign execution, and client experience management. Candidates should have a strong background in CRM optimization and performance tracking. The position also includes developing marketing support materials for compensation and cross-selling strategies, ensuring integrated branding across multiple platforms.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong leadership skills in managing marketing campaigns.
• Ability to optimize CRM tools and track performance metrics.

Responsibilities

• Develop and execute the annual marketing strategy.
• Manage integrated marketing campaigns across various platforms.
• Ensure brand alignment and consistency.

Skills

Strategic marketing leadership

Campaign execution

Brand development

CRM ownership

Client experience management

Job description

Our client a leading and fast expanding commercial financial services and asset finance entity, seeks to appoint an experienced and dynamic Marketing Manager who will be responsible for developing, executing, and managing the full marketing function for the Group ensuring brand growth and market penetration, merchandising and social media management.

This role combines strategic marketing leadership, campaign execution, brand development, CRM ownership, and client experience management, with light sales support to optimise consultant performance and revenue growth. The position plays a critical role in strengthening brand presence, driving lead generation, improving client loyalty, and supporting cross‑selling across the company’s funding solutions and other business units.

Key Performance Areas

• Brand growth and market visibility for the Group’s various business entities.
• CRM optimisation and user adoption.
• Campaign performance and lead generation metrics.
• Budget management and ROI.
• Client satisfaction, complaint resolution, and feedback management.
• Event success and engagement.
• Consultant enablement through marketing support.

Functions

Strategic Marketing and brand positioning

Develop and execute the annual and quarterly marketing strategy for the Group.

Ensure brand alignment and consistency across all platforms, communication, and customer touchpoints.

Strengthen brand awareness, visibility, and market credibility in the various business sectors.

Campaign origination and execution

Conceptualise, plan, and execute integrated marketing campaigns across digital, print, direct marketing, and events.

Manage full campaign lifecycle : briefing, creative direction, execution, reporting, and optimisation.

Set campaign objectives, define success metrics, and track ROI.

Align campaigns to support :

• Lead generation
• Product launches (as required)
• Consultant enablement
• Brand awareness and positioning
• Sales Enablement and cross‑sell support
• Develop marketing support materials for consultants including :

• Sales decks
• Pitch templates
• Product overviews