Marketing Lead – Loyalty & Digital Growth (Contract)

Old Mutual South Africa; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A financial services provider in Johannesburg is looking for a Marketing Lead on a contract basis. The successful candidate will develop and implement strategies for loyalty programs and financial wellness. This role involves managing a team, ensuring campaigns achieve measurable ROI, and collaborating with various departments. Ideal candidates have at least 8 years of marketing experience, particularly in digital campaigns and loyalty programs. This is a full-time position offering exciting challenges in a diverse work environment.

Qualifications

• Minimum 8 years of relevant marketing experience, including loyalty programme marketing and digital campaigns.
• Experience managing a multidisciplinary marketing team.
• Strong project and team management skills; Agile experience preferred.
• Financial services experience an advantage.

Responsibilities

• Develop and implement marketing strategies and campaigns focused on loyalty, financial wellness, and digital adoption.
• Drive commercially focused outcomes ensuring campaigns deliver measurable ROI.
• Manage marketing budgets effectively and report on financial performance.
• Lead creative development and oversee quality of marketing collateral across channels.
• Utilise data-driven insights for personalised messaging and campaign optimisation.

Skills

Adaptive Thinking

Brand Development

Campaign Management

Commercial Acumen

Cultural Awareness

Data Compilation

Evaluating Information

Executing Plans

Managerial Accounting

Market Analysis

Marketing Strategies

Oral Communications

Professional Presentation

Servant Leadership

Target Market Segmentation

Education

NQF Level 9 – Masters

Job description

A financial services provider in Johannesburg is looking for a Marketing Lead on a contract basis. The successful candidate will develop and implement strategies for loyalty programs and financial wellness. This role involves managing a team, ensuring campaigns achieve measurable ROI, and collaborating with various departments. Ideal candidates have at least 8 years of marketing experience, particularly in digital campaigns and loyalty programs. This is a full-time position offering exciting challenges in a diverse work environment.