Marketing Co‑ordinator - Digital Access Control (DAS)

ASSA ABLOY Group; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading access solutions provider in Durban, South Africa is seeking a Marketing Co-ordinator to oversee digital campaigns for the EMEAI region. Responsibilities include executing marketing strategies, ensuring alignment with sales goals, and generating leads through innovative marketing initiatives. The ideal candidate will have a BA/BS degree in marketing and at least 5 years of relevant B2B marketing experience. This role offers a fast-paced environment requiring strong communication skills and digital marketing proficiency.

Qualifications

• Minimum 5 years marketing experience.
• Experience in access control solutions marketing is a plus.
• Experience in B2B marketing communications or demand generation.

Responsibilities

• Execute marketing campaigns for the EMEAI region.
• Define target markets and drive lead generation.
• Collaborate with sales for campaign effectiveness.

Skills

Marketing communications

B2B marketing

Digital marketing

Lead generation

Social media management

Cross-functional leadership

Education

BA/BS in marketing or communications

Tools

Salesforce (SF.com)

Marketo

MS Office

Job description

Job Title

Marketing Co-ordinator – Digital Access Control (DAS)

Location

Durban, South Africa

Summary

The Marketing Co‑ordinator is responsible for planning, leading, and executing marketing campaigns for ASSA ABLOY Digital Access Solutions (DAS) throughout the EMEAI region, integrating with the ASSA ABLOY corporate marketing teams as well as the local sales team on campaign priorities, plans, and demand‑creation programs. Specific responsibilities include defining target markets in these EMEAI countries, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria. The qualified candidate will provide strategic marketing leadership and execution and will be able to demonstrate a successful history in a B2B marketing role with responsibilities including campaign strategies aligning with brand building, lead generation and enablement with the overall business (priorities, objectives, revenue target) for new customer acquisition as well as retention, campaign analytics, and lead qualification/nurturing. A demonstrated ability to leverage digital marketing in lead generation is essential. This position reports to the Managing Director and will partner with Sales, Product Management/Marketing, and other disciplines. It is a fast‑paced role that covers the full breadth of marketing activities, ideal for a self‑starter with strong communications and integrated digital marketing experience.

Duties and Responsibilities

• Build and execute rolling annual and quarterly marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets.
• Interlock with the various department leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
• Develop and execute measurable country/region demand‑creation programs that drive leads and revenue through direct and indirect sales teams.
• Collaborate with global/regional and central resources in the strategic development of campaigns, PR, social media, product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in MEA countries.
• Work with web resources to ensure that inbound traffic can be converted into known leads through a best‑in‑class web experience.
• Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding, and improving the readiness & marketing enablement process.
• Localize/customize content for new product introduction deliverables based on developed positioning and messaging.

Qualifications

• BA/BS degree in marketing, communications, or related area.
• Minimum 5 years marketing experience.
• Access control solutions marketing experience a plus.
• Minimum 5 years’ experience in B2B marketing communications / demand generation / integrated marketing in EMEA, background in security/IT or equivalent industry is a plus. Experience with CRM (SF.com), marketing automation (Marketo), web content management, analytics and business intelligence (reporting and analysis tools).
• Solid experience in managing digital/social media programs in MEA and content syndication via digital partners/3rd parties to drive leads and revenue.
• Proven record of supporting sales to meet or exceed pipeline and revenue targets.
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.
• Campaign‑focused, responsive, creative, strategic, proactive, and hands‑on, with the ability to work with all levels of management in a fast‑paced environment.
• Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs.
• Team‑player with cross‑functional project leadership skills.
• Demonstrated skills in positioning and differentiating products and services.
• Highly motivated individual who thrives in a fast‑paced team environment and is readily adaptable to changing market and organizational requirements.
• History of budget management.
• Ability to travel as required.

Language Skills

• Ability to effectively communicate in the English language verbally and in writing.
• Ability to read and interpret technical journals, specifications, international technical standards, etc.

Computer Skills

• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.

Customer Expectations

• Candidate must understand end‑user needs and communicate in an effective, relevant manner, in the right voice and media.
• Candidate must ensure campaigns and messaging are accurate and applicable to address the customer's needs.
• Candidate must always strive to articulate how HID addresses our customer's business needs and how HID adds value through our solutions.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Requirements

• Compliance to all relevant ASSA ABLOY policies and procedures related to Quality, Security, Safety, Business Continuity, and Environment systems.
• Travel and fieldwork, including international travel; therefore, employee must possess or can acquire a valid passport.
• Must be legally eligible to work in South Africa.

EE Hiring Preference

* EE candidates will be given preference*

Company Overview

We are the ASSA ABLOY Group. Our people have made us the global leader in access solutions. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. We value results – not titles or backgrounds – and empower our people to build their careers around their aspirations and our ambitions. We encourage diverse, inclusive teams and value different perspectives and experiences.