Lead Strategist E-Commerce

Webrepublic; Cape Town; Hybrid; ZAR 800 000 - 1 000 000; Full time

Job summary

A leading digital agency in Cape Town is seeking a Lead Strategist E-Commerce to develop integrated strategies that drive client success. You'll monitor market trends, collaborate with stakeholders to create innovative e-commerce solutions, and manage valuable partnerships. The ideal candidate has at least 4 years of experience in e-commerce, is fluent in English, and holds a degree in Marketing, Communication, or Business. A vibrant work environment and competitive compensation await you.

Benefits

Dynamic work environment

Competitive compensation

Flexible work environment (hybrid)

Qualifications

• Minimum of 4 years in e-commerce with expertise in SEM, Social Commerce, and UX.
• Ability to simplify complex strategies for various stakeholders.
• Fluent in English; German is a plus.

Responsibilities

• Monitor market trends and competitor strategies.
• Work on pitches and cooperate with stakeholders for e-commerce strategies.
• Manage important partnerships.

Skills

E-commerce strategy development

Cross-channel marketing

KPI tracking

Stakeholder collaboration

Email Marketing

Education

Degree in Marketing, Communication, Business or comparable field

Job description

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland’s leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a Lead Strategist E-Commerce to expand our local presence into a large-scale operation.

As the Lead Strategist E-Commerce, you will develop integrated e-commerce strategies for our clients. You will pursue a cross-channel, customer-centric approach to drive client success by focusing on business drivers and KPIs.

Key Responsibilities

Reporting directly to the Head of Performance Marketing, your duties and responsibilities will include, but will not be limited to:

• Monitoring market trends and competitor strategies,
• Working on pitches and cooperating with key stakeholders within the agency to create integrated e-commerce strategies that offer added value to clients,
• Developing, defining, training, and standardising e-commerce services,
• Managing important partnerships,
• Providing expert guidance to the Service Ambassadors,
• Jointly developing new service opportunities with Service Ambassadors.

Qualifications and Skills

Experience & Expertise

• Minimum of 4 years of experience in the e-commerce sector, with proven expertise in channels and platforms such as SEM, Social Commerce, UX & Conversion Rate Optimisation, Feed Management, Affiliate Marketing, Email Marketing, and Marketplace Optimisation,
• Ability to translate complex technical briefings, strategies, and insights into clear, compelling, and simple messages understandable to stakeholders with varying levels of expertise;

Mindset & Approach

• Demonstrate a strong passion for technical advancements in e-commerce,
• Enjoy collaborating with both internal and external stakeholders,
• Proficient in understanding and translating client business objectives into concrete e-commerce goals,
• Familiar with target group attitudes, behaviours, and perceptions through the effective use of market data, research, and customer data;

Qualifications

• Fluent in English, fluent in German is a plus,
• Hold a degree or further education in Marketing, Communication, Business, or a comparable field.

What we offer

• a dynamic work environment fostering personal growth and development,
• opportunities to work on exciting projects with leading global brands,
• learning from Subject Matter Experts across all digital marketing disciplines,
• flat hierarchies and short decision paths, being part of a young, dynamic, and international team,
• exposure to disciplines beyond your own skill set,
• a vibrant office space in Cape Town and a flexible work environment (hybrid work),
• a competitive compensation package.

Are you Interested?

We are looking forward to receiving your online application including your CV and references.

Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.