Influencer Marketing Specialist

Petra Brands; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading consumer products company is seeking an Influencer Marketing Specialist to enhance its digital success. This role involves expanding the influencer program and managing relationships with creators globally. Candidates should hold a Bachelor's degree in Marketing or related fields, with a passion for influencer marketing. The company promotes a vibrant, collaborative environment with competitive compensation and career development opportunities.

Benefits

Competitive compensation

Professional development opportunities

Collaborative team environment

Qualifications

• 1 year of experience in influencer marketing or similar role is preferred; Fresh graduates are encouraged to apply.
• A strong interest in the influencer marketing landscape.
• Highly self-motivated individual with a hands-on mentality.

Responsibilities

• Expand influencer portfolio by researching on social media channels.
• Manage influencer collaborations including vetting and onboarding.
• Execute and report on influencer campaigns.

Skills

Influencer marketing

Relationship management

Data-driven mindset

Social media trends

Education

Bachelor's degree in Marketing, Communication Sciences, PR & Brand

Job description

Job Location: South Africa

Job Type: Remote, Full-time

About Us

Petra Brands is a leading developer and marketer of consumer products across 4 brands, working with the largest marketplaces and retailers in the world. Leveraging our proprietary data modeling and focus on design, we don't just create brands, we build lifestyles. We constantly apply our in-house data approach to leverage consumer insights and trends to continually expand our catalog, delight our customers and disrupt the market.

For us to continue to build on our success, we are focused on developing our team both inside and outside the office, with the understanding that as we grow, you grow. Our team fosters a collaborative environment where we drive results, optimize our efforts, and achieve amazing things, and we have fun along the way!

About The Role

Join our dynamic team at Petra Brands and play a key role in driving our brands' digital success by supporting our Influencer Marketing Team. As an Influencer Marketing Specialist, you will be responsible for expanding our influencer program in target markets and building long-term relations with creators around the world!

Role Responsibilities

• Expansion of our influencer portfolio by researching on various social media channels (e.g. YouTube, Instagram and TikTok)
• Looking after the whole lifecycle of potential influencer collaborations, including vetting, onboarding, contract negotiation, content approval, performance tracking, and relationship management
• Executing, monitoring, documenting, and reporting on influencer campaigns
• Supporting cross-channel projects with other teams whenever it is needed

Qualifications

• Bachelor's degree in Marketing, Communication Sciences, PR & Brand, or related studies
• 1 year of experience in influencer marketing or similar role is preferred; Fresh graduates are encouraged to apply
• A strong interest in the influencer marketing landscape, including recent industry and social media trends. Knowledge of the global creator community is highly appreciated
• Interest in learning about performance marketing
• Relationship management skills and a data-driven mindset
• Highly self-motivated individual with a hands-on mentality
• Familiarity with e-commerce, digital marketing, and consumer behavior is advantageous

We Offer

• An exciting and dynamic role in a rapidly growing company
• The opportunity to showcase your creativity and inspiration in your work
• Professional development and support for your career ambitions
• Competitive compensation and bonuses based on performance
• A friendly and collaborative team environment