Growth Marketing Manager

Babylonstoren; South Africa; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading agricultural business in South Africa is seeking an experienced Growth Marketing Manager to drive ecommerce and retail growth. The ideal candidate will have over 8 years of marketing experience, a strong grasp of both digital and traditional marketing, and excellent leadership skills. You will be responsible for scaling multi-channel marketing strategies, identifying new growth opportunities, and conducting market analyses. Fluency in Afrikaans and English is essential.

Qualifications

• 8+ years of marketing experience, including senior leadership in ecommerce or omnichannel retail.
• Strong grasp of both digital and traditional marketing.
• Collaborative, curious, and comfortable working across creative and analytical disciplines.

Responsibilities

• Lead and scale a multi-channel marketing strategy for ecommerce and retail that grows awareness and acquisition.
• Identify new opportunities, channels, and partnerships to accelerate growth.
• Conduct market and competitor analysis to identify new opportunities and benchmark performance.

Skills

Digital marketing strategies

Ecommerce management

Leadership skills

Creative collaboration

Data analysis

Fluent in Afrikaans

Fluent in English

Education

Bachelor’s degree in Marketing, Business or related field

Job description

Growth Marketing Manager

We’re looking for an experienced Marketing Manager to drive acquisition and growth marketing for the Babylonstoren Retail business.

You’ll be responsible for driving ecommerce and retail growth through strategic experimentation, digital innovation, and measurable performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of marketing experience, including senior leadership in ecommerce or omnichannel retail.
• Strong grasp of both digital and traditional marketing.
• Collaborative, curious, and comfortable working across creative and analytical disciplines
• Data-driven, commercially focused, and hands-on.
• Excellent leadership and communication skills.
• A passion for growth, experimentation, and crafting memorable customer experiences
• Fluent in Afrikaans & English

Responsibilities

• Lead and scale a multi-channel marketing strategy for ecommerce and retail that grows awareness and acquisition.
• Identify new opportunities, channels, and partnerships to accelerate growth.
• Oversee seasonal launches, product promotions, and in-store activations in collaboration with retail and digital marketing teams.
• Drive PR, communications, and partnerships to build awareness through earned and traditional media.
• Work closely with brand and creative teams to align storytelling with performance.
• Support seasonal campaigns, product launches, and retail activations with growth-focused tactics.
• Track emerging marketing trends, technologies, and platforms to keep Babylonstoren at the forefront of innovation.
• Conduct market and competitor analysis to identify new opportunities and benchmark performance.