Growth & Analytics Paid Media Lead — Hybrid & Data-Driven

HyperionDev; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

An innovative tech education company in Cape Town is seeking a Paid Media Lead with deep analytical and martech expertise. In this full-time role, you will drive the paid acquisition engine, manage a multi-million rand budget, and shape measurement frameworks to enhance business outcomes. You are expected to own multiple media channels with a strong emphasis on data-driven optimization, while collaborating across teams. This is a unique opportunity to contribute to accessible tech education globally.

Benefits

Hybrid work flexibility

Opportunity to learn tech skills

Impactful work in education

Qualifications

• At least 3 years managing paid acquisition in B2C environment.
• Strong proficiency in analytics tools and martech stack.
• Experience in CRO and A/B testing methodologies.

Responsibilities

• Build and optimize the tracking and analytics stack.
• Own paid media channels and lead optimization efforts.
• Collaborate cross-functionally to enhance user experience.

Skills

Paid media management

Growth analytics

Experimentation frameworks

CRO

User behavior analysis

Tools

GA4

GTM

BigQuery

SQL

Looker Studio

Job description

An innovative tech education company in Cape Town is seeking a Paid Media Lead with deep analytical and martech expertise. In this full-time role, you will drive the paid acquisition engine, manage a multi-million rand budget, and shape measurement frameworks to enhance business outcomes. You are expected to own multiple media channels with a strong emphasis on data-driven optimization, while collaborating across teams. This is a unique opportunity to contribute to accessible tech education globally.