Group Marketing Manager

Swift Human Resources; Centurion; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A prominent human resources firm in Centurion seeks an experienced marketing manager to develop and execute comprehensive marketing strategies that drive business growth. The ideal candidate will have over 10 years of experience leading successful marketing campaigns, and a solid understanding of digital marketing techniques. Responsibilities include managing the marketing budget and service providers, overseeing marketing initiatives across multiple channels, and ensuring brand consistency. The position requires strong leadership and customer service skills.

Qualifications

• Proven experience of 10+ years in marketing with successful campaign track record.
• Strong understanding of current digital marketing trends.
• Ability to manage budgets and resources efficiently.

Responsibilities

• Develop and implement marketing strategies and campaigns.
• Manage service providers to deliver exceptional customer service.
• Lead digital marketing initiatives including SEO and content marketing.
• Prepare and manage the marketing budget.

Skills

Digital marketing techniques

Customer service

Team leadership

Data-driven decision making

Budget management

Education

Bachelor's degree in marketing/business administration

Matric Certificate

Additional related courses/qualifications

Tools

Microsoft Office

Job description

SUMMARY:

Job Purpose: Need to develop effective marketing strategies and ensure that marketing plans are properly implemented by means of different activities including but not limited to go-to market launches, advertising, email campaigns, events and social media.

Qualifications and or Experience:

• Matric Certificate.
• Bachelorâ s degree in marketing/ business administration or relevant other qualification.
• Additional related courses/qualifications and advantage.
• Proven experience 10+ years in a role, with a track record of successful marketing campaigns and team leadership.
• Strong understanding of current digital marketing techniques and best practices.
• Strong proficiency in Microsoft Office.

Responsibilities:

Strategy and Development:

• Develop and implement comprehensive marketing strategies, plans and campaigns to achieve business goals and drive aggressive business growth and scale.
• Staying abreast of current market conditions, competitors and segments to identify opportunities and understand customer needs and preferences.

Service Provider Management:

• Manage the budget, scope of work and delivery service providers.
• Provide superior customer service levels that exceed customer expectations while staying in line with Company policies and procedures.
• Adhere to high ethical standards, and comply with all regulations/appplicable laws.
• Interacting with customers and suppliers on a regular basis to ensure satisfaction and gain useful feedback.

Campaign Management:

• Identify and allocate key service providers to deliver against campaign objectives.
• Oversee the creation and execution of innovative marketing campaigns across multiple channels, including digital, social media, print, and events.
• Analyse and measure the effectiveness of marketing campaigns, making data-driven decision to optimize performance.

Brand Management:

• Lead brand positioning and messaging to ensure consistency and strengthen brand identity.
• Create and manage the brand messaging matrix and drive this across the business and with service providers.
• Ensure the brand is represented accurately and consistently across all external and internal communication channels.

Digital Marketing:

• Lead digital marketing initiatives, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), email marketing, and content marketing.
• Stay abreast of digital marketing trends and technologies to keep the company at the forefront of the industry.

Budget Management:

• Prepare and manage the marketing budget together with the CMO, ensuring efficient allocation of resources and funds.
• Track and report on marketing expenditure and ROI.

POSITION INFO:

Kindly apply if you meet the minimum requirements. Should you not hear back from us within 2 weeks consider your application as unsuccessful.