Field Sales Manager

The HR Company; Cape Town; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading FMCG firm in Cape Town is seeking a Sales Manager to lead and develop field sales teams aimed at achieving sales excellence. The ideal candidate will have over 5 years in FMCG sales, including supervisory experience, and will show strong analytical skills supported by a proven record of achieving targets. This role involves strategic performance management and solid engagement with suppliers. The position promises a dynamic environment where coaching and growth are key.

Qualifications

• 5+ years FMCG sales experience, with at least 2 years in a supervisory/management role.
• Proven track record in achieving and exceeding sales targets.
• Strong knowledge of the FMCG distribution landscape.

Responsibilities

• Lead and develop sales representatives to meet sales targets.
• Support channel strategy execution and grow market share.
• Strengthen relationships with suppliers and partners.
• Track and report on sales metrics and performance.

Skills

Sales Leadership

Coaching

Analytical Skills

Performance Management

Market Analysis

Education

Matric

Tertiary qualification in Sales, Marketing, or Business

Job description

Key Responsibilities

Sales Leadership & Team Management

• Lead, motivate, and develop field sales representatives to achieve and exceed sales targets.
• Ensure call cycles are followed, and high-quality sales calls are conducted.
• Drive accountability for performance, ensuring staff work full productive days.
• Provide continuous coaching, mentoring, and skills development through training sessions.

Channel Strategy & Growth

• Support the design and execution of a detailed forecourt channel strategy, aligning with business objectives.
• Grow sales and market share across forecourt banners and independent forecourt retailers.
• Identify, evaluate, and execute new business opportunities to expand the channel.

Supplier & Partner Engagement

• Build and strengthen relationships with all banner groups and independent forecourt partners.
• Drive sales of major supplier brands and home brands
• Launch and embed new suppliers / products into the forecourt channel.

Performance Management & Reporting

• Track, analyse, and report on sales metrics including volume, revenue, growth, and market share.
• Develop and present strategic reports highlighting company growth, competitor activity, market gaps, and corrective action plans.
• Review business performance regularly, identifying root causes for underperformance and implementing solutions.
• Ensure compliance with company policies, pricing strategies, and promotional frameworks.

Qualifications & Experience

• Matric (essential); tertiary qualification in Sales, Marketing, or Business (preferred).
• 5+ years FMCG sales experience, with at least 2 years in a supervisory / management capacity.
• Proven success in achieving and exceeding sales targets in competitive FMCG environments.
• Strong knowledge of the Forecourts channel and FMCG distribution landscape.
• Experience in managing, coaching, and motivating high-performance field sales teams.
• Strong analytical, reporting, and commercial acumen.