Digital Performance Specialist

Sanlam; Midrand; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading financial services company in Midrand seeks a Digital Performance Specialist to drive growth across digital channels through data-led optimization. The successful candidate will manage campaigns, analyze performance metrics, and implement SEO strategies. Candidates should have a Bachelor's degree in Marketing or related fields, along with 3–5 years of experience in digital performance marketing. Join us to enhance our brand visibility and achieve significant business objectives in a dynamic environment.

Benefits

Performance-based bonus

Opportunities for professional development

Qualifications

• 3–5+ years of experience in digital performance marketing.
• Certifications in Google Ads and Google Analytics advantageous.
• Experience with AI-driven marketing tools preferred.

Responsibilities

• Drive measurable growth across digital channels through optimisation.
• Plan and manage performance campaigns on major platforms.
• Produce performance reports with actionable insights.
• Improve visibility in AI-driven search through SEO techniques.

Skills

Analytical mindset

Proficiency in Google Ads

Excel for data analysis

Understanding of SEO

Strong communication skills

Commercial acumen

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Looker Studio

Job description

Overview

Who are we? MiWay is a direct financial services company. We are passionate about service excellence, convenience and offering our clients superior value products. Our Vision is to be a world-class direct financial services business that offers a complete array of services under one convenient umbrella – all managed online. We are positive that with the right people on board, we will continue to grow and give our clients the freedom to do things their way – free from worry and most importantly at peace with all the “what-ifs” of the world. Company values that every employee subscribes to are: Energy, Freedom, Accountability and Attitude. The ideal candidate is one who has the courage to be bold and subscribes to MiWay’s core values! Do you have a positive attitude, love a challenge, treat your colleagues with respect and look for solutions, not problems? If yes, then MiWay is the place for you!

Role

Digital Performance Specialist

Department: Marketing

Reports to: Head of Digital Marketing

Location: Kosmosdal, Centurion

Employment Type: Full-time

Salary: Competitive, commensurate with experience (plus performance-based bonus)

What will you do?

The Digital Performance Specialist drives measurable growth across digital channels through data-led optimisation, campaign management, and actionable performance insights. This role ensures digital platforms (paid, owned, and earned media) consistently meet or exceed lead generation, conversion, and revenue targets. You will analyse performance daily, spot high-impact opportunities, run rapid experiments, and implement improvements while staying ahead of evolving search and AI trends, including Generative Engine Optimization (GEO).

What will make you successful in this role?

Key Responsibilities

• Performance Marketing an Campaign Management
• Plan, launch, monitor, and optimise performance campaigns across major platforms including Google Ads, Meta (Facebook/Instagram), Microsoft Advertising (Bing), LinkedIn, TikTok, X, Spotify and YouTube.
• Manage budgets, daily pacing, bidding strategies, and ROI/ROAS to maximise efficient spend and returns.
• Design and execute A/B and multivariate tests on creatives, audiences, placements, messaging, and landing pages.
• Scale winning campaigns and quickly pause or pivot underperformers.
• Data Analysis and Reporting
• Own daily/weekly performance dashboards and deliver clear, actionable insights to stakeholders.
• Analyse core metrics (e.g., CTR, CPC, CPA, ROAS, conversion rates, P-Factor (CAC), incrementality) across channels.
• Produce regular performance reports (weekly/monthly) with data-backed recommendations for marketing, sales, and executive teams.
• Track cross-channel attribution and run incrementality tests to prove true business impact.
• SEO, GEO and Website Optimisation
• Apply strong traditional SEO principles alongside Generative Engine Optimization (GEO) techniques to improve visibility in AI-driven generative search engines (e.g., ensuring accurate citations, rich representation in AI overviews and chat responses).
• Conduct keyword research, competitor analysis, on-page optimisation, and performance tracking for both classic search and generative engines.
• Collaborate with content, UX, and development teams to enhance site speed, mobile experience, user journeys, schema markup, and conversion pathways.
• Conversion Rate Optimisation (CRO)
• Work with development team to identify funnel drop-off points, friction areas, and user behaviour patterns using heatmaps, session recordings, and analytics.
• Assist with CRO experiments (landing page tests, form optimisations, content variations, UX/UI improvements).
• Measure uplift in conversion rate, micro-conversions, and overall revenue impact.
• Stakeholder Collaboration
• Partner closely with brand, content, product, technology, sales, and creative teams to align campaigns with overarching business objectives.
• Manage relationships with external agencies, media vendors, and tech partners to ensure high-quality deliverables and performance accountability.
• Tool and Platform Management
• Expertly use core analytics and tracking tools: Google Analytics 4, Google Tag Manager, Search Console, Looker Studio (for dashboards).
• Set up and maintain robust tracking, tagging, event measurement, and conversion frameworks (including consent-mode/privacy-compliant tracking).
• Stay current with emerging AI-powered tools for bid optimisation, creative generation, predictive analytics, and performance automation.

Key Skills And Competencies

• Strong analytical mindset with proven ability to turn complex data into clear, business-focused insights and recommendations.
• Proficiency in major digital advertising platforms (Google Ads, Meta, LinkedIn, Microsoft Advertising) and analytics tools.
• Proficient in Excel for data analysis, pivot table creation, and custom reporting to complement tools like Google Analytics, Looker Studio, and platform-native dashboards.
• Deep understanding of SEO, Generative Engine Optimization (GEO), SEM, paid social, programmatic principles, and cross-channel attribution.
• Experience with A/B testing platforms, CRO tools, and dashboard/visualisation software.
• Excellent attention to detail; ability to manage multiple campaigns and deadlines simultaneously.
• Strong communication and presentation skills – able to explain performance stories to non-technical stakeholders.
• Growth mindset, adaptability to rapid platform/AI changes, and comfort working under pressure in a fast-paced environment.
• Commercial acumen – understanding how digital performance ties directly to revenue and business goals.

Qualifications And Experience

• Bachelor’s degree in Marketing, Digital Marketing, Data Analytics, Business, or a related field.
• 3–5+ years of hands-on experience in digital performance marketing, paid media, or a closely related role (exceptional candidates with 2+ years and strong results considered).
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar highly advantageous.
• Experience with AI-driven marketing tools, privacy-first strategies (e.g., cookieless tracking, first-party data), and incrementality testing preferred.

Knowledge And Skills

• Business applications of digital media research and awareness
• Content Library
• Digital media applications training and support
• Digital support and collaboration
• Digital tools/support kits

Personal Attributes

• Business insight - Contributing independently
• Communicates effectively - Contributing independently
• Decision quality - Contributing independently
• Plans and aligns - Contributing independently

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

• Being resilient - Contributing independently
• Collaborates - Contributing independently
• Cultivates innovation - Contributing independently
• Customer focus - Contributing independently
• Drives results - Contributing independently

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. Deadline to apply: 06 February 2026.

Our commitment to transformation

At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed. MiWay is committed to transformation and embracing diversity. This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.