Digital Performance Lead: CRO, SEO & ROI Architect

Remote Choice; Wes-Kaap; On-site; ZAR 450 000 - 600 000; Full time

Job summary

A dynamic e-commerce company in South Africa is seeking a performance marketing specialist to drive optimisation of their digital platform. Responsibilities include performance tracking, enhancing SEO and UX, managing CRM strategies, and collaborating with cross-functional teams to achieve commercial goals. Ideal candidates will have proven experience in e-commerce, strong analytical skills, and a thorough understanding of digital marketing metrics.

Qualifications

• Proven experience in e-commerce or performance marketing with measurable results.
• Strong understanding of SEO, UX, CRO, and CRM performance optimisation.
• Excellent attention to detail and communication skills.

Responsibilities

• Own performance tracking and optimisation for KPIs.
• Lead website content operations and audits.
• Manage CRM performance within marketing funnel.

Skills

E-commerce experience

SEO optimization

CRO knowledge

CRM management

Data analysis

Tools

Google Analytics (GA4)

CMS/e-commerce platforms

Hotjar

ActiveCampaign

Job description

A dynamic e-commerce company in South Africa is seeking a performance marketing specialist to drive optimisation of their digital platform. Responsibilities include performance tracking, enhancing SEO and UX, managing CRM strategies, and collaborating with cross-functional teams to achieve commercial goals. Ideal candidates will have proven experience in e-commerce, strong analytical skills, and a thorough understanding of digital marketing metrics.