Digital Marketing Specialist - Mea

Axis Communications; Gauteng; On-site; ZAR 1 016 000 - 1 525 000; Full time

Job summary

A leading technology firm is looking for a Digital Marketing Specialist to drive impactful marketing campaigns in the MEA region. With a background of over 6 years in digital marketing, the ideal candidate will have experience in platforms like Salesforce and Pardot, along with strong project management skills. You will collaborate with teams to enhance customer engagement, generate leads, and optimize campaigns based on data insights. This permanent employment position offers a dynamic work environment focused on innovation and growth.

Qualifications

• 6+ years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce / Pardot (certified is a plus).
• Strong understanding of customer journeys, lead nurturing, and digital metrics.
• Excellent project management and organizational skills.
• Ability to collaborate with cross-functional and regional teams.
• Excellent communication in English; Arabic is considered a plus.

Responsibilities

• Own and drive impactful digital marketing campaigns across the MEA region.
• Design and monitor email campaigns and ensure data flow between platforms.
• Develop integrated demand generation campaigns and track performance.
• Measure campaign performance and provide insights.
• Manage the marketing automation platform and create templates.

Skills

Digital marketing

Data analysis

Project management

Salesforce/Pardot

Google Ads

LinkedIn Campaign Manager

Customer journey mapping

Lead nurturing

Excellent communication in English

Job description

Description

DIGITAL MARKETING SPECIALIST – MEA

Based in Dubai, with relocation considered for candidates from other countries

EXCITING OPPORTUNITIES AWAIT AT AXIS!

We're on the lookout for a data-driven, digitally savvy Digital Marketing Specialist to join our dynamic MEA Marketing team!

WHAT IS AXIS?

Axis is a fast-growing, Swedish-based tech company leading the way in network video and security solutions.

With

• employees across 50+ countries, we champion innovation, collaboration, and a smarter, safer world.

WHAT WILL YOU DO?

As a Digital Marketing Specialist, you'll own and drive impactful digital marketing campaigns across the MEA region.

Your expertise in marketing automation, email strategy, and digital platforms will help us engage our audience, generate leads, and convert interest into action.

Email Marketing & Automation

Mapping customer journeys, creating campaigns, and optimizing conversion rates

Designing and monitoring email campaigns and ensuring efficient data flow between platforms

Campaign Deployment

Coordinating with the EMEA marketing team to execute localized campaigns

Developing integrated demand generation campaigns across digital channels and tracking performance

Data Analysis & Reporting

Measuring campaign performance, providing insights, and optimizing conversion rates

Creating dashboards and reports for marketing decisions and supporting lead generation optimization

System Champion

Managing the marketing automation platform, creating templates, and training teams

Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations

Account-Based Marketing

Developing and executing the MEA Account-Based Marketing strategy

Collaborating with key account managers to create customized marketing plans and optimize campaigns

WHO ARE WE LOOKING FOR?

A strategic thinker with a passion for marketing tech and performance data.

You're proactive, structured, and thrive in a fast-paced B2B environment.

You'll bring :

• 6+ years of digital marketing or demand generation experience
• Hands‑on experience with Salesforce / Pardot (certified is a plus)
• Strong understanding of customer journeys, lead nurturing, and digital metrics
• Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
• Excellent project management and organizational skills
• Ability to collaborate with cross‑functional and regional teams
• Excellent communication in English; Arabic is considered a plus

WHAT CAN AXIS OFFER?

You'll join an international, innovative, and people‑focused company where every day brings new opportunities to grow, contribute, and make an impact.

READY TO ACT?

We believe diverse teams lead to great results – and we can't wait to meet you!

Just click "Apply" and let's start the journey.

Type of Employment

Permanent Employment

Posting End Date

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments.

Notice will be provided before we take any action.