Digital Marketing Specialist

ADvTECH; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading educational institution in Johannesburg is looking for a Digital Marketing Specialist to design and execute digital marketing campaigns, create content, and manage social media presence. The ideal candidate must have a Degree in Digital Marketing and relevant certifications. Strong analytical skills and experience in media/advertising are essential for success in this role.

Qualifications

• Degree or Diploma in Digital Marketing is mandatory.
• Relevant certifications such as Google products.
• Previous experience in Media or Advertising roles preferred.

Responsibilities

• Design and implement digital media campaigns.
• Create and manage digital content across platforms.
• Monitor campaign performance and ROI.
• Manage the brand's social media presence.
• Serve as the custodian of brand websites.

Skills

Digital media campaign design

Content creation

Analytics and optimization

Social media management

SEO understanding

Education

Degree / Diploma in Digital Marketing

Certifications in Google products

Facebook Blueprint Certified

Experience in Media / Advertising / Branding roles

Job description

Overview

Job title: Digital Marketing Specialist

Location: Gauteng, Johannesburg

Deadline: October 13, 2025

Main Responsibilities

• Design and implement digital media campaigns aligned with Brand goals and broader marketing strategy, with a primary focus on quality lead generation, in conjunction with agencies and central support office roles where applicable
• Create digital content on available digital platforms (e.g., websites, blogs, Google Business, social media)
• Understand the analytics behind campaigns and optimise based on learnings; use dashboards to benchmark and analyse results
• Serve as the primary custodian of the brand websites and supporting content; work with the central web developer to optimise the site
• Establish and maintain the brand web presence to boost awareness and generate leads
• Maintain a strong online company voice through social media and manage social platforms
• Generate monthly reports related to activities and lead generation
• Liaise with Brand Marketing and sales managers to ensure alignment with the broader marketing plan
• Liaise with campus social media representatives and principals regarding digital marketing elements needed, in line with brand strategy
• Monitor ROI and KPIs
• Stay up to date with digital media developments and competitor activity; adjust plans proactively as market trends change
• Have a basic understanding of SEO practices

Formulation and Management of Digital Marketing Campaign

• Design and implement campaigns with a focus on lead generation
• Align campaigns to brand objectives and branding strategy
• Consult with agencies and support offices as required
• Ensure all campaign activities are tracked and benchmarked
• Track campaign ROI
• Implement and monitor correct campaign budget allocations

Analytical Analysis and Reporting on Activities across all Platforms

• Monitor, benchmark, and report on all areas and platforms in the digital marketing environment; identify wins and areas for improvement

Content Generation

• Develop and implement digital content on available platforms (websites, blogs, Google Business, social media)
• Ensure content is up to date and relevant

Website Ownership

• Serve as the primary custodian of relevant brand websites in terms of content, design, function, SEO, etc.
• Communicate effectively with the support office web designer when briefing updates and changes
• When required, liaise with relevant agencies regarding website functionality and operations

Social Media Management

• Establish and maintain a strong brand voice on relevant social platforms; manage day-to-day engagement with the public through campus support teams

Innovation and Trend Listening

• Stay abreast of the latest technologies and trends and innovate accordingly

Education (Formal Qualification required)

• Degree / Diploma in Digital Marketing
• Relevant certifications in Google products (AdWords, Analytics, Remarketing, etc.)
• Facebook Blueprint Certified
• Experience in Media / Advertising / Branding roles