Digital Marketing Manager

Boschendal Limited; Stellenbosch; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading winery in Stellenbosch is seeking a Digital Marketing Manager to oversee and enhance digital strategies across B2C and B2B channels. This role includes managing all digital marketing and e-commerce efforts, developing a CRM strategy, and ensuring effective content across websites and social media platforms. The successful candidate will have a diploma in marketing, experience in digital marketing, and strong analytical skills. The position offers a dynamic opportunity to shape the winery's online presence and customer engagement strategies.

Qualifications

• Diploma in marketing or related field or equivalent certification from higher education advantageous.
• Experience in digital marketing and brand management.
• Technology savvy with good knowledge of Microsoft Office applications.

Responsibilities

• Manage and deliver all aspects of the Digital Marketing strategy.
• Coordinate with the marketing team and external digital agencies.
• Develop and drive CRM strategies to enhance customer data.

Skills

Digital marketing experience

Customer service

Sales

Social media management

Brand management

Analytical skills

Time management

Education

Diploma in marketing or related field

Tools

Microsoft Word

Microsoft Excel

CRM systems

Job description

Overview

The Digital Marketing Manager ensures the farm is correctly positioned from a digital marketing perspective across the respective B2 C and B2 B channels. This role is responsible for managing all digital and e‑commerce opportunities in collaboration with the Marketing team and supporting digital agency, ensuring information and content are displayed correctly and effectively on the website/s, social media & third‑party sites with the best opportunities for driving reach and conversion. In addition, this role oversees all digital marketing budget and supporting tactics, including paid media – social, display, PPC and SEO, which form part of an integrated plan that is coordinated with the marketing team and supporting digital agency. In addition, this role is responsible for developing and driving a CRM strategy for the farm in order to grow and enrich customer data to leverage it from a marketing capability perspective. This role supports and provides assistance on all Marketing efforts aligned to the overall Marketing, PR and communications strategy and reports directly to the Head of Marketing.

Key Duties and Responsibilities

• Managing Work, Projects, and Policies
• Delivering all aspects of the Digital Marketing strategy and associated tactics for hospitality, F&B and retail.
• Supporting the Digital agency by ensuring property information is displayed correctly and effectively on website and third‑party sites, including Online Travel Agents / Expedia merchandising opportunities.
• Maximising web presence through independent platforms according to key hotel priorities/strategies.
• Working with the agency to ensure optimisation of SEO, SEM & SMO strategies, including activities through paid search, affiliates, local meta search, partners, display, etc. to drive traffic & conversion.
• Developing strong relationships with vendors that support our digital marketing strategy, digital media, and distribution channels to ensure quality, cost‑effective creative executions.
• Coordinating with other business functions relating to their digital needs (e.g., retail).
• Supporting the development of campaign landing pages as needed for promotions with the different market segments to aid in one‑click bookings for marketing campaigns.
• Coordinating and managing digital opportunities including individual property e‑mails, social, promotional landing pages.
• Extending existing hotel promotions through targeted e‑channels.
• Researching digital opportunities for all market segments: business transient, leisure, group catering and food and beverage.
• Collaborating with Operations to ensure monthly reviews are kept up to date and responded in‑line with benchmarks.
• Maintaining, updating and managing associated listings.
• Reviewing all marketing reports and publications regularly to keep abreast of local/regional/national marketing trends and audience.
• Supporting tactical marketing campaigns with all relevant teams (F&B, Events, Rooms). Establishing direct e‑marketing strategies to drive customer acquisition and retention through implementation of CRM (Customer Relationship Management) activities and social media.
• Overseeing the management of social media channels by the Content Marketing team and/or digital agency.
• Developing in coordination with Content Marketing a yearly social media marketing strategy supporting overall marketing strategy with a multi‑levelled approach, leveraging awareness over complex activities & campaigns, customer relationship management/community building & revenue generation.
• Managing paid content marketing from a spend, targeting and reporting perspective.
• Overseeing the development and execution of departmental‑specific social media marketing strategies (F&B, Activities, Accommodation, etc.) and establishing yearly measurable goals.
• Proactively initiating or piloting new activities to ensure constant community engagement & support of ongoing activities.
• Monitoring complex online reputation & ensuring constant engagement of different operational teams to ensure positive brand reputation meets the benchmark.
• Ensuring all stakeholders are engaged and aware of social media activities & efforts and tracking results via proactive communication, reporting and training.
• Mining all available CRM data sources and looking for opportunities to improve tracking capabilities to monitor customer lifecycle.
• Using booking trends and consumer data to determine booking trends and identify opportunities for growth.
• Tracking, measuring and reporting on campaign‑specific productivity and evaluating marketing activities to establish ROI, brand impact and effectiveness.
• Attending and participating in all relevant internal and external meetings.
• Informing, updating and providing information to managers and co‑workers in a timely manner.
• Presenting ideas, expectations, and information in a concise, organised manner.
• Using problem‑solving methodology for decision making and follow‑up.
• Maintaining positive working relations with internal teams and department managers.
• Managing time effectively and conducting activities in an organised manner.
• Performing other reasonable duties as assigned by the manager.
• Maintaining performance level under pressure or when experiencing changes or challenges in the workplace.
• Conveying information and ideas to others in a convincing and engaging manner through a variety of methods.
• Being able to resolve conflict calmly and professionally, managing multiple projects, and meeting deadlines.
• Actively participating as a member of a team to move the team toward the completion of goals.
• Setting high standards of performance for self and/or others.
• Being organised, detail‑oriented and deadline‑sensitive; taking initiative and anticipating needs.
• Developing and sustaining relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

Experience and Qualification

• Diploma in marketing or related field or equivalent certification from higher education advantageous.
• Digital marketing experience.
• Experience in customer service and sales, with knowledge of best practices and procedures for lodging and events operations.
• Technology savvy with good knowledge of Microsoft Word, Excel, Outlook, and the Internet.
• Experience in Brand Management.
• Experience in social media, website design and management.
• Brand and Marketing / Activation & Eventing Projects experience.
• Systems / Analytics / CRM.
• Driver’s License.

Closing date: 5 January ****

Application process: Please email your updated CV to or deliver by hand to the HR Office.

Should you not receive a reply within two weeks after the closing date, please consider your application as unsuccessful.

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