Digital Marketing Coordinator

Boardroom Appointments; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent recruitment agency is seeking a Digital Marketing Coordinator to plan and execute digital marketing strategies aligned with business objectives. The ideal candidate will have 3-5 years of experience in digital marketing, specifically in a B2B environment. Responsibilities include creating engaging digital content, managing social media communities, and optimizing campaign performance. Excellent written and verbal communication skills are required, alongside a relevant qualification in Digital Marketing.

Qualifications

• 3–5 years experience in a digital marketing role.
• Proven experience in developing and executing digital marketing plans in a B2B environment.

Responsibilities

• Carry out digital marketing aligned with business objectives.
• Create digital content supporting business strategies.
• Develop holistic digital marketing strategies.
• Manage social media community and resolve issues.

Skills

Digital marketing strategy execution

SEO understanding

PPC strategies

Excellent communication skills

Education

Relevant qualification in Digital Marketing

Job description

About the job Digital Marketing Coordinator

Job purpose:

The role requires the ability to plan and execute all digital marketing strategies set by the Group Marketing Manager, determined by the Companys business.

• Relevant Qualification in Digital Marketing
• 3 5 Years experience in a digital marketing role.
• Proven experience developing and executing digital marketing plans and campaigns in a B2B environment.
• Understand search engine optimization and how it is applied
• Understand pay-per-click strategies and tactics.
• Excellent written and verbal communication skills.

Responsibility

• Carry out digital marketing in alignment to Business and Divisional objectives.
• Coordinate divisional strategy sessions to understand divisional strategies.
• Create digital content that supports divisional and business strategies.
• Build and optimize our digital platforms to increase the companys digital presence and visibility to ensure that the Company brand is front of mind.
• Brainstorming and implementing creative digital growth strategies to generate leads.
• Develop a holistic digital marketing strategy and execute it, through conducting competitor and audience research.
• Create monthly marketing strategies: Generating content ideas, allocating budgets, coordinating photoshoots, scheduling and implementing.
• Monthly & ad hoc campaign reporting: Reporting on the performance of all digital marketing activities against goals (ROI and KPIs), and providing recommendations to optimize future performance.
• Social Media community management: Maintain customer satisfaction and resolve any issues they may be experiencing in a timeous manner. Keep response scripts updated as and when changes arise.
• Keeping abreast with new trends and insights to optimize campaign performance and ad spend.