Digital Marketing and eCommerce Manager

Lewis Stores (PTY) Ltd; Cape Town; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A leading retail company is seeking an experienced Digital Marketing and eCommerce Manager based in Cape Town. The role involves leading and developing digital marketing strategies, managing eCommerce operations, and driving online growth. The ideal candidate should possess over 5 years of relevant experience, strong analytical skills, and a leadership background. This position offers the opportunity to oversee a dynamic team and collaborate closely with various internal stakeholders to enhance the online customer experience.

Qualifications

• 5+ years’ experience in digital marketing and/or eCommerce management.
• Strong understanding of SEO, SEM, social media, Google Analytics, CMS platforms, and CRM systems.
• Leadership and project management experience.

Responsibilities

• Develop and execute comprehensive digital marketing and eCommerce strategies across all brands.
• Manage SEO, SEM, social media, email marketing, and paid advertising initiatives.
• Drive traffic, conversion, and sales across multiple eCommerce platforms.
• Manage budgets, reporting, and performance metrics.
• Lead a team of digital marketing and community engagement specialists.
• Collaborate with internal stakeholders to align digital efforts.
• Oversee the eCommerce customer experience, ensuring a seamless online shopping journey.

Skills

Leadership

Digital marketing strategies

SEO

SEM

Social media management

Analytical skills

Education

Bachelor’s degree in Marketing, Digital Commerce, or a related field

Tools

Google Analytics

CMS platforms

CRM systems

Job description

Job Description

We are seeking an experienced Digital Marketing and eCommerce Manager to lead, develop, and implement our digital marketing and online sales strategies. The ideal candidate is a strategic thinker with proven leadership skills and a passion for driving online growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing and eCommerce strategies across all brands.
• Manage SEO, SEM, social media, email marketing, and paid advertising initiatives.
• Drive traffic, conversion, and sales across multiple eCommerce platforms.
• Manage budgets, reporting, and performance metrics.
• Lead a team of digital marketing and community engagement specialists.
• Collaborate with internal stakeholders (merchandise, IT, finance, operations) to align digital efforts.
• Oversee the eCommerce customer experience, ensuring a seamless online shopping journey.
• Monitor market trends, competitor activity, and emerging technologies.

Qualifications

• Bachelor’s degree in Marketing, Digital Commerce, or a related field.
• 5+ years’ experience in digital marketing and / or eCommerce management.
• Strong understanding of SEO, SEM, social media, Google Analytics, CMS platforms, and CRM systems.
• Leadership and project management experience.
• Excellent analytical and problem-solving skills.