Digital Marketer

Red Ember Recruitment (PTY) Ltd; Midrand; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A recruitment agency in Midrand is seeking a skilled Digital Marketer to lead planning and execution of digital marketing campaigns. The role involves managing SEO, Google Ads, and social media, with responsibilities including performance reporting and content creation. Candidates should hold a degree in Digital Marketing, have multi-platform experience, and be skilled in tools like Google Analytics and SEMrush. This position offers a full-time employment opportunity.

Qualifications

• Experience managing multi-platform digital campaigns.
• Proficiency in content management systems, analytics tools, and ad platforms.
• Basic understanding of website development and design (HTML5, Shopify, etc.).

Responsibilities

• Manage end-to-end digital marketing campaigns across multiple platforms.
• Conduct keyword research for SEO.
• Create and manage Google Ads and social media campaigns.
• Produce and optimize content for various digital channels.
• Compile and analyze performance reports across all digital marketing streams.
• Collaborate with strategists, designers, and operations teams.

Skills

Business

Marketing

User Interface

Web Content

A/B Testing

Communication

CRM

Paid Search

HTML

Project Management

Content Marketing

Email Campaigns

ROI

Digital strategy

Analytics

Education

Diploma or degree in Digital Marketing or equivalent

Tools

Google Analytics

SEMrush

Google Ads

Facebook Ads Manager

Tag Manager

YouTube

Hootsuite

Whatagraph

Google Workspace

Screaming Frog

WordPress

Job description

Red Ember Recruitment is seeking a skilled and dynamic Digital Marketer to join our client's team in Midrand. The successful candidate will be responsible for the planning, execution, and management of end-to-end digital marketing campaigns across multiple platforms.

SEO Management

• Conduct keyword research and build seed lists for campaigns and content alignment.
• Optimize on-page elements (meta tags titles descriptions).
• Perform technical SEO audits and implement corrective actions.
• Develop backlink strategies and identify high-authority link-building opportunities.
• Maintain and optimize local SEO profiles (Google My Business).
• Produce monthly SEO reports with insights and recommendations.
• Tools: GA4, Tag Manager, Search Console, Merchant Center, GMB, SEMrush, Screaming Frog.

Google Ads Management

• Set up and manage Google Ads accounts and perform keyword strategy.
• Build and manage campaigns with targeted goals and budgets.
• Implement conversion tracking and ensure accurate data reporting.
• Monitor and optimize weekly for performance and ROI.
• Produce detailed monthly Google Ads reports.
• Tools: Google Ads, Tag Manager, Merchant Center, GMB.

Organic Social Media Marketing

• Create monthly content calendars with platform-specific posts.
• Produce high-quality written, visual and video content.
• Manage engagement, community interactions and queries.
• Conduct trend analysis for actionable strategy updates.
• Deliver monthly performance reports.
• Tools: Facebook, Instagram, LinkedIn, GMB, WhatsApp, SEMrush.

Paid Social Media Marketing

• Brief and execute ad creatives aligned with campaign objectives.
• Develop and manage paid social campaigns across Facebook, Instagram and LinkedIn.
• Optimize campaigns for CPC, CTR, ROAS and other key metrics.
• Produce monthly reports on paid social performance.
• Tools: FB/IG/LinkedIn Ads Manager.

Content Production

• Plan, produce and schedule platform-specific content (blogs, social posts, video scripts).
• Work with the design team to deliver high-quality visuals.
• Ensure SEO best practices are applied to all content.
• Load and publish content across websites and social platforms.
• Track performance metrics (traffic, engagement, conversions).
• Tools: AI tools, Google Workspace, YouTube.

Reporting & Analytics

• Compile performance reports across all digital marketing streams.
• Use tools such as Google Analytics, SEMrush and Hootsuite for KPI monitoring.
• Provide actionable insights based on data patterns and trends.
• Tools: Whatagraph.

General Responsibilities

• Stay updated on digital marketing tools and trends.
• Ensure timely high-quality delivery of all tasks.
• Maintain accurate tracking across platforms.
• Collaborate with strategists, designers and operations teams.
• Support client communication and reporting.

Requirements

• Diploma or degree in Digital Marketing or equivalent.
• Experience with: Google Analytics, Search Console, Google Business Ads, Merchant Center, Tag Manager, YouTube.
• Social: Facebook, Instagram, Business Manager, LinkedIn & Campaign Manager.
• Demonstrated experience managing multi-platform digital campaigns.
• Proficiency in content management systems, analytics tools and ad platforms.
• Advantageous: Knowledge of SEO tools (SEMrush, Screaming Frog, etc.).
• Basic website development & design understanding (HTML5, Shopify, WordPress, Wix).

Key Skills Business, Marketing, User Interface, Web Content, A/B, Communication, CRM, Paid Search, HTML, Project Management, Content Marketing, Email Campaigns, ROI, Digital strategy, Analytics

Employment Type: Full Time

Experience: years

Vacancy: 1