Digital Campaign Manager

Boardroom Appointments; Cape Town; On-site; ZAR 350 000 - 450 000; Full time

Job summary

A leading marketing agency in Cape Town is seeking a Digital Campaign Manager. The ideal candidate will have a Bachelor's degree in Marketing or Business and 3 - 5 years of experience. Key responsibilities include planning and executing digital marketing campaigns across various channels, monitoring performance, and collaborating with cross-functional teams. Strong analytical and project management skills are essential for maximizing campaign efficiency. Join us to drive brand visibility and customer acquisition.

Qualifications

• 3 - 5 years of proven experience in digital marketing, focusing on content marketing and campaign management.
• Strong analytical skills to interpret data.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Develop and execute end-to-end digital marketing campaigns across various channels.
• Collaborate with teams to define campaign objectives and KPIs.
• Monitor campaign performance and analyze data for optimization.

Skills

Digital marketing tools proficiency

Analytical skills

Creative thinking

Project management

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Email marketing platforms

Analytics tools

Job description

As a Digital Campaign Manager, you will be responsible for planning, executing, and optimising digital marketing campaigns to increase brand visibility, acquire new customers, and drive revenue growth. You will play a pivotal role in shaping our online presence and creating compelling campaigns that resonate with our target audience.

Responsibilities

• Develop and execute end-to-end digital marketing campaigns across various channels, including PPC, social media, email marketing, and content marketing.
• Collaborate with cross-functional teams to define campaign objectives, target audience, and key performance indicators (KPIs).
• Create and manage comprehensive campaign strategies, timelines, and budgets to meet business goals.
• Craft compelling and engaging ad copy, creatives, and content to attract and retain customers.
• Monitor campaign performance and analyse data to make data-driven decisions and recommendations for optimisation.
• A/B test landing pages, emails, and ads to improve conversion rates and customer engagement.
• Stay updated on industry trends, competitor activities, and emerging platforms to ensure our campaigns remain innovative and effective.
• Provide regular reports and insights on campaign performance to the marketing team and management.
• Continuously refine and improve campaign strategies to maximise ROI.

Our ideal candidate has

• Bachelor's degree in Marketing, Business, or a related field.
• 3 - 5 years of proven experience in digital marketing, with a focus on content marketing and campaign management.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and analytics tools.
• Strong analytical skills to interpret data and make data-driven decisions.
• Creative thinking and the ability to generate innovative campaign ideas.
• Strong project management skills, including the ability to manage multiple campaigns simultaneously.
• Familiarity with the web hosting industry is a plus.